Alexander Lawford - The Difference Group

Alexander Lawford


I unlock the potential of SME, startup or scale-up; building and scaling brands. I work directly with founders, CEOs and senior leadership teams to craft strategies, implement marketing and unlock opportunities utilising technology.

I've collaborated with some of the most exciting startups and scale-ups. Enabling me to learn, discover and educate myself about technology, eCommerce, IoT, payments, SaaS, marketing and sales.

For businesses, I can collaborate directly with you as an intrapreneur, immersing myself in your organisation, crafting ideas, scoping products, and developing strategies that will help you win new customers and build your brand presence.

Recent Articles By Alexander Lawford

What is Growth Hacking?
We share how growth hacking strategies and tactics can help you scale your customer acquisition.

By Alexander Lawford on November 8, 2021

Bytedance Headquarters
What is ByteDance and why are they worth $75 billion?
What is ByteDance? Founded in 2012 by Yiming Zhang, ByteDance and its app TikTok is going to be a major player in the social media industry.

By Alexander Lawford on November 6, 2018

B2B Marketing Sales Funnel
How to deliver a B2B Marketing Funnel?
When your B2B SaaS sales and marketing funnel work harmoniously, companies see tangible results and find traction and market position.

By Alexander Lawford on October 10, 2021

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