The DIfference Blog

Enterprising Gen Z
TDG founder Alex Lawford gets interviewed on The Enterprising Gen Z podcast. Discussing entrepreneurs, SEO, sales enablement and founder tips.
Let’s be honest; Social media isn’t very social anymore. My feed fills up with useless information. Mostly videos of cats, surfing (which I approve of) and the occasional worldie.
We share how growth hacking strategies and tactics can help you scale your customer acquisition.
Bytedance Headquarters
What is ByteDance? Founded in 2012 by Yiming Zhang, ByteDance and its app TikTok is going to be a major player in the social media industry.
When your B2B SaaS sales and marketing funnel work harmoniously, companies see tangible results and find traction and market position.
Why Don't Journalists Add Links To My Website?
We often get asked at The Difference, can you guarantee coverage with links? The short answer is no. But we help increase the likelihood of securing that all important backlink.
CIoT Consumer Internet of Technology
Globally there are billions of CIoT devices. Find out who is set to win, the impact of 5G and the challenges for the CIoT Industry.
Founder marketing, is critical to any startup or scale-up. Building a brand around a particular figure is essential to early startup success.
A Super App allows a user to access several services from one single app. This is the dream of the world's most ambitious entrepreneurs.
How can a M&A Advisor increase deal flow
M&A is becoming increasingly competitive; brutal pitches, painfully long deal cycles and LPs who only get paid when the deal has been done.
What is the difference between SEO and SEM? Appearing as high as you can on search engine rankings has never been more critical.
Helping Asian startups and scale-ups access Europe and enabling bullish European firms to get a foothold in the economies of the future.

Strategy

GTM Market Planning
Product Strategy
Marketing Strategy
PR & Comms Strategy

Sales Enablement

Sales Onboarding
Cadence Planning
Sales Playbooks
Cultivate integrated markets

Marketing

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PR Agency
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Can I work with The Difference Group?

We're not restricted to just the UK, nor is our expertise confined to just one industry. No matter what your needs are, we can help you reach your audiences, no matter where they might be. We know how to plan and execute marketing campaigns, help sales teams hit target and bring in all important leads.

How long has The Difference Group been AN Agency FOr?

A new player in the industry, The Difference Group was founded in 2020 with a very clear mission and even clearer values. We wanted to create a company that could compete with the industry's giants, but we knew that we wouldn't be able to do that with the same old solutions. We've created a highly flexible solution for clients to take advantage of the strategy, sales and marketing knowledge locked in our team.

What makes us different from Other marketing agencies?

Our core values make us different. Our aim is to embed ourselves into your team, understand your business and the biggest challenges that you need help solving. We look to solve the biggest challenges that represent a massive difference to your objectives and your bottom line.

How Long are partnerships?

Over the past 12 months we've had 100% retention rate of out clients. The Difference standard terms are 3-6 months, this ensures we have enough time to deliver the best results by creating an account plan that's focused on your objectives and that's 100% personalised around your and your teams' specific needs.

Read Our Most Recent Articles

Enterprising Gen Z
TDG founder Alex Lawford gets interviewed on The Enterprising Gen Z podcast. Discussing entrepreneurs, SEO, sales enablement and founder tips.
Let’s be honest; Social media isn’t very social anymore. My feed fills up with useless information. Mostly videos of cats, surfing (which I approve of) and the occasional worldie.
We share how growth hacking strategies and tactics can help you scale your customer acquisition.