The DIfference Blog

Hypertype chrome extension uses AI to write business emails. Enabling faster sales rep, account manager onboarding & FAQ response management.
What Is SERP in SEO
Within this article we'll share what is SERP in SEO. Introducing you to SERP, and sharing how you can take advantage of SERP in your SEO strategy.
Neurodiverse brains work differently
Neurodiverse brains work differently. After late diagnosis Alex Lawford shares his ADHD Superpowers ADHD Tech Stack ADHD coping mechanisms Launches Chat GPT Competitor
AI chat market heats up Copy.AI launches new Chat GPT competitor. Bringing new innovation to AI assistance... vs Chat GPT, fight!
Sales Enablement Fractional Leadership
Sales enablement fractional leadership refers to the use of fractional leadership in the context of sales enablement and management.
Marketing Fractional Leadership
Marketing fractional leaders provide strategic guidance and tactical execution for strategy, SEO, content marketing, lead generation and more.
Strategy Fractional Leadership
Strategy Fractional Leadership helps businesses access experienced talent who are apt at delivering strategic projects for clients.
Top Sales Methodologies
Sales Methodologies provide a structured and strategic approach to selling that helps identify prospect needs to improve deal success!
Fractional Leadership What Is It
Fractional leadership can be a cost-effective solution for organisations that need expertise and leadership, but do not have the resources to hire a full-time executive.
Guide to Scale B2B Sales
Are you looking to scale your B2B sales and take your business to the next level? If so, you've come to the right place!
CRM DATA ENRICHMENT Benefits and Tools
CRM data enrichment what is it and how to use it to empower better business decision making. CRM enrichment benefits for ABM & sales teams.
optimise landing pages in 13 steps
Optimise landing pages with this step by step guide that will enable you to create build convert and optimise landing pages that increase Paid SEM ROI.

What The Difference Group Delivers

Collaborating with ambitious, hungry and fast paced clients; The Difference deploys difference makers into your business to unlock hidden value for founders, investors, customers, prospects and wider stakeholders.

Enabling scale through the creation, development and iteration of strategies that match short, medium and longterm goals and aspirations.

GTM Planning

Product Strategy

Marketing Strategy

PR & Comms Strategy

Create marketing campaigns that hit the mark. Find new markets, customers and audiences. Building meaningful customer experiences.

CRO Agency

Having a sales team is great. But having a high-performing sales team is better. Unlock sales excellence within each individual contributor.

Sales Onboarding

Cadence Planning

Sales Playbooks

CRM Integration