The DIfference Blog Categories

The Difference Group team writes articles about the latest trends in strategy, sales, marketing and technology. Our team of Difference Makers look to decipher the key challenges b2b and b2c businesses face as they grow.

Difference Marketing Blog

we share how to make the difference using marketing.

Difference Strategy Blog

Our difference makers share how to make the difference using strategy.

Difference Technology Blog

Our difference makers share how to make the difference using technology.

What The Difference Group Delivers

Collaborating with ambitious, hungry and fast paced clients; The Difference deploys difference makers into your business to unlock hidden value for founders, investors, customers, prospects and wider stakeholders.

Enabling scale through the creation, development and iteration of strategies that match short, medium and longterm goals and aspirations.

GTM Planning

Product Strategy

Marketing Strategy

PR & Comms Strategy

Create marketing campaigns that hit the mark. Find new markets, customers and audiences. Building meaningful customer experiences.

PR Agency

CRO Agency

Having a sales team is great. But having a high-performing sales team is better. Unlock sales excellence within each individual contributor.

Sales Onboarding

Cadence Planning

Sales Playbooks

CRM Integration