Difference Automation Blog

Marketing automation is using software and technology to streamline, optimise, and measure marketing efforts and campaigns across multiple channels. It helps businesses increase efficiency, personalise their marketing efforts, and improve customer engagement.

Hypertype-AI-Email-Writing-Tools

By Alex Lawford on 26th March 2023

Hypertype chrome extension uses AI to write business emails. Enabling faster sales rep, account manager onboarding & FAQ response management.
Copy.ai Launches Chat GPT Competitor

By Alex Lawford on 8th March 2023

AI chat market heats up Copy.AI launches new Chat GPT competitor. Bringing new innovation to AI assistance… Copy.ai vs Chat GPT, fight!
Marketing Fractional Leadership

By Alex Lawford on 3rd March 2023

Marketing fractional leaders provide strategic guidance and tactical execution for strategy, SEO, content marketing, lead generation and more.
CRM DATA ENRICHMENT Benefits and Tools

By Alex Lawford on 16th January 2023

CRM data enrichment what is it and how to use it to empower better business decision making. CRM enrichment benefits for ABM & sales teams.
optimise landing pages in 13 steps

By Alex Lawford on 13th January 2023

Optimise landing pages with this step by step guide that will enable you to create build convert and optimise landing pages that increase Paid SEM ROI.
Account-Based Everything, ABX or ABE what is it

By Alex Lawford on 31st December 2022

Account-Based Everything or ABX combines marketing, sales development, and customer success teams to drive personalized engagements throughout the customer lifecycle.

What The Difference Group Delivers

Collaborating with ambitious, hungry and fast paced clients; The Difference deploys difference makers into your business to unlock hidden value for founders, investors, customers, prospects and wider stakeholders.

Enabling scale through the creation, development and iteration of strategies that match short, medium and longterm goals and aspirations.

GTM Planning

Product Strategy

Marketing Strategy

PR & Comms Strategy

Create marketing campaigns that hit the mark. Find new markets, customers and audiences. Building meaningful customer experiences.

Having a sales team is great. But having a high-performing sales team is better. Unlock sales excellence within each individual contributor.

Sales Onboarding

Cadence Planning

Sales Playbooks

CRM Integration