Difference B2B Marketing Funnel Blog

A B2B marketing funnel refers to the process through which businesses guide potential customers towards making a purchase. It typically includes stages such as awareness, consideration, and decision, and involves tactics such as lead generation, lead nurturing, and lead scoring to move prospects through the funnel. The ultimate goal of a B2B marketing funnel is to convert leads into paying customers.

Guide to Scale B2B Sales

By Alex Lawford on 18th February 2023

Are you looking to scale your B2B sales and take your business to the next level? If so, you’ve come to the right place!
B2B Marketing Funnel The Difference Group

By Alex Lawford on 7th January 2023

The Difference Group is on a quest to help marketers, salespeople, founders, and CEOs understand their businesses and to help unleash the potential of their marketing channels and teams.
Account-Based Everything, ABX or ABE what is it

By Alex Lawford on 31st December 2022

Account-Based Everything or ABX combines marketing, sales development, and customer success teams to drive personalized engagements throughout the customer lifecycle.
How can a M&A Advisor increase deal flow

By Alex Lawford on 20th August 2021

M&A is becoming increasingly competitive; brutal pitches, painfully long deal cycles and LPs who only get paid when the deal has been done.

What The Difference Group Delivers

Collaborating with ambitious, hungry and fast paced clients; The Difference deploys difference makers into your business to unlock hidden value for founders, investors, customers, prospects and wider stakeholders.

Enabling scale through the creation, development and iteration of strategies that match short, medium and longterm goals and aspirations.

GTM Planning

Product Strategy

Marketing Strategy

PR & Comms Strategy

Create marketing campaigns that hit the mark. Find new markets, customers and audiences. Building meaningful customer experiences.

CRO Agency

Having a sales team is great. But having a high-performing sales team is better. Unlock sales excellence within each individual contributor.

Sales Onboarding

Cadence Planning

Sales Playbooks

CRM Integration