Difference SEM Blog

What is SERP in SEO?

By Alex Lawford on 18th March 2023

Within this article we’ll share what is SERP in SEO. Introducing you to SERP, and sharing how you can take advantage of SERP in your SEO strategy.

What Is Marketing Fractional Leadership?

By Alex Lawford on 3rd March 2023

Marketing fractional leaders provide strategic guidance and tactical execution for strategy, SEO, content marketing, lead generation and more.

Optimise Landing Pages in 13 Steps

By Alex Lawford on 13th January 2023

Optimise landing pages with this step by step guide that will enable you to create build convert and optimise landing pages that increase Paid SEM ROI.

What are Website Redirects and 404 Pages?

By Alex Lawford on 11th January 2023

When it comes to managing website content and user experience, redirects and 404 pages are crucial elements that play a vital role for marketers and website manager, especially when websites are in transition. But have you ever wondered about how website redirects and 404 pages differ from one another?

The Difference Between SEO & SEM

By Alex Lawford on 12th August 2021

What is the difference between SEO and SEM? Appearing as high as you can on search engine rankings has never been more critical.

What The Difference Group Delivers

Collaborating with ambitious, hungry and fast paced clients; The Difference deploys difference makers into your business to unlock hidden value for founders, investors, customers, prospects and wider stakeholders.