Difference Rankings Blog

High Value Low Volume SEO Keyword Strategy

Low Volume High Value Keyword Strategy

By Alex Lawford on 13th May 2023

Low Volume High Value Keyword SEO Strategy. Enables businesses with small or limited SEO budgets to maximise their reach and SEO potential.

Programmatic SEO - A Guide To Own Search In Your Sector

Programmatic SEO Guide – Own Search In Your Sector!

By Alex Lawford on 11th April 2023

Using data-driven insights and structured data, programmatic SEO offers a more efficient and scalable approach to Search Engine Optimisation.

What is SERP in SEO?

By Alex Lawford on 18th March 2023

Within this article we’ll share what is SERP in SEO. Introducing you to SERP, and sharing how you can take advantage of SERP in your SEO strategy.

What are Website Redirects and 404 Pages?

By Alex Lawford on 11th January 2023

When it comes to managing website content and user experience, redirects and 404 pages are crucial elements that play a vital role for marketers and website manager, especially when websites are in transition. But have you ever wondered about how website redirects and 404 pages differ from one another?

What The Difference Group Delivers

Collaborating with ambitious, hungry and fast paced clients; The Difference deploys difference makers into your business to unlock hidden value for founders, investors, customers, prospects and wider stakeholders.