DIfference Sales Blog

The Difference shares how you can unlock your difference using sales and ABM; From technologies, methodologies, sales go to market, sales strategy and more. The Difference Sales Agency blog, helping you unlock your difference in B2B, SaaS and beyond.

CRM DATA ENRICHMENT Benefits and Tools
CRM data enrichment what is it and how to use it to empower better business decision making. CRM enrichment benefits for ABM & sales teams.
B2B Marketing Funnel The Difference Group
The Difference Group is on a quest to help marketers, salespeople, founders, and CEOs understand their businesses and to help unleash the potential of their marketing channels and teams.
Account-Based Everything, ABX or ABE what is it
Account-Based Everything or ABX combines marketing, sales development, and customer success teams to drive personalized engagements throughout the customer lifecycle.
How to Scale B2B sales in a Downturn
With the end of ‘free central bank money’. The impact of rising interest rates is causing a liquidity crunch.  In B2B, budgets have shrunk. CROs / revenue leaders are taking a more sustainable, less aggressive approach to sales.
Enterprising Gen Z
TDG founder Alex Lawford gets interviewed on The Enterprising Gen Z podcast. Discussing entrepreneurs, SEO, sales enablement and founder tips.

What The Difference Group Delivers

GTM Planning

Product Strategy

Marketing Strategy

PR & Comms Strategy

Sales Onboarding

Cadence Planning

Sales Playbooks

CRM Integration & Implementation

Can I work with The Difference Group?

We’re not restricted to just the UK, nor is our expertise confined to just one industry. No matter what your needs are, we can help you reach your audiences, no matter where they might be. We know how to plan and execute marketing campaigns, help sales teams hit target and bring in all important leads.

How long has The Difference Group been AN Agency FOr?

A new player in the industry, The Difference Group was founded in 2020 with a very clear mission and even clearer values. We wanted to create a company that could compete with the industry’s giants, but we knew that we wouldn’t be able to do that with the same old solutions. We’ve created a highly flexible solution for clients to take advantage of the strategy, sales and marketing knowledge locked in our team.

What makes us different from Other marketing agencies?

Our core values make us different. Our aim is to embed ourselves into your team, understand your business and the biggest challenges that you need help solving. We look to solve the biggest challenges that represent a massive difference to your objectives and your bottom line.

How Long are partnerships?

Over the past 12 months we’ve had 100% retention rate of out clients. The Difference standard terms are 3-6 months, this ensures we have enough time to deliver the best results by creating an account plan that’s focused on your objectives and that’s 100% personalised around your and your teams’ specific needs.