Difference Sales Blog

The Difference shares how you can unlock your difference using sales and ABM; From technologies, methodologies, sales go to market, sales strategy and more. The Difference Sales Agency blog, helping you unlock your difference in B2B, SaaS and beyond.

SalesConfidence Sales Community London

By Alex Lawford on 18th April 2023

Looking for some high value in-person networking in London? The Difference shares the best communities for entrepreneurs, salespeople + more.

By Alex Lawford on 26th March 2023

Hypertype chrome extension uses AI to write business emails. Enabling faster sales rep, account manager onboarding & FAQ response management.
Sales Enablement Fractional Leadership

By Alex Lawford on 3rd March 2023

Sales enablement fractional leadership refers to the use of fractional leadership in the context of sales enablement and management.
Strategy Fractional Leadership

By Alex Lawford on 3rd March 2023

Strategy Fractional Leadership helps businesses access experienced talent who are apt at delivering strategic projects for clients.
Top Sales Methodologies

By Alex Lawford on 22nd February 2023

Sales Methodologies provide a structured and strategic approach to selling that helps identify prospect needs to improve deal success!
Fractional Leadership What Is It

By Alex Lawford on 22nd February 2023

Fractional leadership can be a cost-effective solution for organisations that need expertise and leadership, but do not have the resources to hire a full-time executive.
Guide to Scale B2B Sales

By Alex Lawford on 18th February 2023

Are you looking to scale your B2B sales and take your business to the next level? If so, you’ve come to the right place!
CRM DATA ENRICHMENT Benefits and Tools

By Alex Lawford on 16th January 2023

CRM data enrichment what is it and how to use it to empower better business decision making. CRM enrichment benefits for ABM & sales teams.
B2B Marketing Funnel The Difference Group

By Alex Lawford on 7th January 2023

The Difference Group is on a quest to help marketers, salespeople, founders, and CEOs understand their businesses and to help unleash the potential of their marketing channels and teams.
Account-Based Everything, ABX or ABE what is it

By Alex Lawford on 31st December 2022

Account-Based Everything or ABX combines marketing, sales development, and customer success teams to drive personalized engagements throughout the customer lifecycle.
How to Scale B2B sales in a Downturn

By Alex Lawford on 29th December 2022

With the end of ‘free central bank money’. The impact of rising interest rates is causing a liquidity crunch.  In B2B, budgets have shrunk. CROs / revenue leaders are taking a more sustainable, less aggressive approach to sales.
Enterprising Gen Z

By Alex Lawford on 4th August 2022

TDG founder Alex Lawford gets interviewed on The Enterprising Gen Z podcast. Discussing entrepreneurs, SEO, sales enablement and founder tips.

What The Difference Group Delivers

Collaborating with ambitious, hungry and fast paced clients; The Difference deploys difference makers into your business to unlock hidden value for founders, investors, customers, prospects and wider stakeholders.

Enabling scale through the creation, development and iteration of strategies that match short, medium and longterm goals and aspirations.

GTM Planning

Product Strategy

Marketing Strategy

PR & Comms Strategy

Create marketing campaigns that hit the mark. Find new markets, customers and audiences. Building meaningful customer experiences.

Having a sales team is great. But having a high-performing sales team is better. Unlock sales excellence within each individual contributor.

Sales Onboarding

Cadence Planning

Sales Playbooks

CRM Integration