Difference Enterprise Sales Blog

Enterprise sales refers to the process of selling products or services to large organisations, typically those with 500 or more employees. This type of sales typically involves a longer and more complex sales cycle, as the needs and budgets of larger organisations tend to be more extensive and require more extensive solutions. The difference blog is an excellent resource for learning more about enterprise sales and how it differs from other types of sales.

CRM DATA ENRICHMENT Benefits and Tools

By Alex Lawford on 16th January 2023

CRM data enrichment what is it and how to use it to empower better business decision making. CRM enrichment benefits for ABM & sales teams.
Account-Based Everything, ABX or ABE what is it

By Alex Lawford on 31st December 2022

Account-Based Everything or ABX combines marketing, sales development, and customer success teams to drive personalized engagements throughout the customer lifecycle.

What The Difference Group Delivers

Collaborating with ambitious, hungry and fast paced clients; The Difference deploys difference makers into your business to unlock hidden value for founders, investors, customers, prospects and wider stakeholders.

Enabling scale through the creation, development and iteration of strategies that match short, medium and longterm goals and aspirations.

GTM Planning

Product Strategy

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PR & Comms Strategy

Create marketing campaigns that hit the mark. Find new markets, customers and audiences. Building meaningful customer experiences.

Having a sales team is great. But having a high-performing sales team is better. Unlock sales excellence within each individual contributor.

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