Difference Strategy Blog

A strategy is a plan of action designed to achieve a specific goal. In business, a strategy refers to the long-term plan of a company to achieve its goals and objectives. It involves identifying the resources and actions needed to achieve those goals and allocating resources accordingly. The difference blog is an excellent resource for learning more about strategy and how it can guide decision-making and drive success in business.

Marketing Fractional Leadership

By Alex Lawford on 3rd March 2023

Marketing fractional leaders provide strategic guidance and tactical execution for strategy, SEO, content marketing, lead generation and more.
Strategy Fractional Leadership

By Alex Lawford on 3rd March 2023

Strategy Fractional Leadership helps businesses access experienced talent who are apt at delivering strategic projects for clients.
Fractional Leadership What Is It

By Alex Lawford on 22nd February 2023

Fractional leadership can be a cost-effective solution for organisations that need expertise and leadership, but do not have the resources to hire a full-time executive.
Guide to Scale B2B Sales

By Alex Lawford on 18th February 2023

Are you looking to scale your B2B sales and take your business to the next level? If so, you’ve come to the right place!
CRM DATA ENRICHMENT Benefits and Tools

By Alex Lawford on 16th January 2023

CRM data enrichment what is it and how to use it to empower better business decision making. CRM enrichment benefits for ABM & sales teams.
404 + Redirects What Are They

By Alex Lawford on 11th January 2023

When it comes to managing website content and user experience, redirects and 404 pages are crucial elements that play a vital role for marketers and website manager, especially when websites are in transition. But have you ever wondered about how website redirects and 404 pages differ from one another?
B2B Marketing Funnel The Difference Group

By Alex Lawford on 7th January 2023

The Difference Group is on a quest to help marketers, salespeople, founders, and CEOs understand their businesses and to help unleash the potential of their marketing channels and teams.
Account-Based Everything, ABX or ABE what is it

By Alex Lawford on 31st December 2022

Account-Based Everything or ABX combines marketing, sales development, and customer success teams to drive personalized engagements throughout the customer lifecycle.
How to Scale B2B sales in a Downturn

By Alex Lawford on 29th December 2022

With the end of ‘free central bank money’. The impact of rising interest rates is causing a liquidity crunch.  In B2B, budgets have shrunk. CROs / revenue leaders are taking a more sustainable, less aggressive approach to sales.
Enterprising Gen Z

By Alex Lawford on 4th August 2022

TDG founder Alex Lawford gets interviewed on The Enterprising Gen Z podcast. Discussing entrepreneurs, SEO, sales enablement and founder tips.

By Alex Lawford on 8th November 2021

We share how growth hacking strategies and tactics can help you scale your customer acquisition.
Bytedance Headquarters

By Alex Lawford on 6th November 2018

What is ByteDance? Founded in 2012 by Yiming Zhang, ByteDance and its app TikTok is going to be a major player in the social media industry.
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What The Difference Group Delivers

Collaborating with ambitious, hungry and fast paced clients; The Difference deploys difference makers into your business to unlock hidden value for founders, investors, customers, prospects and wider stakeholders.

Enabling scale through the creation, development and iteration of strategies that match short, medium and longterm goals and aspirations.

GTM Planning

Product Strategy

Marketing Strategy

PR & Comms Strategy

Create marketing campaigns that hit the mark. Find new markets, customers and audiences. Building meaningful product experiences that ensure success.

PR Agency

CRO Agency

Having a sales team is great. But having a high-performing sales team is better. Unlock sales excellence within each individual contributor.

Sales Onboarding

Cadence Planning

Sales Playbooks

CRM Integration & Implementation

Can I work with The Difference Group?

We’re not restricted to just the UK, nor is our expertise confined to just one industry. No matter what your needs are, we can help you reach your audiences, no matter where they might be. We know how to plan and execute marketing campaigns, help sales teams hit target and bring in all important leads.

How long has The Difference Group been AN Agency FOr?

A new player in the industry, The Difference Group was founded in 2020 with a very clear mission and even clearer values. We wanted to create a company that could compete with the industry’s giants, but we knew that we wouldn’t be able to do that with the same old solutions. We’ve created a highly flexible solution for clients to take advantage of the strategy, sales and marketing knowledge locked in our team.

What makes us different from Other marketing agencies?

Our core values make us different. Our aim is to embed ourselves into your team, understand your business and the biggest challenges that you need help solving. We look to solve the biggest challenges that represent a massive difference to your objectives and your bottom line.

How Long are partnerships?

Over the past 12 months we’ve had 100% retention rate of out clients. The Difference standard terms are 3-6 months, this ensures we have enough time to deliver the best results by creating an account plan that’s focused on your objectives and that’s 100% personalised around your and your teams’ specific needs.