DIfference Strategy Blog

The Difference share how you can unlock your difference using strategy; From GTM Strategy, product strategy, marketing strategy, sales strategy and more. The Difference Strategy Agency blog, helping you unlock your difference in B2B, SaaS and beyond.

Enterprising Gen Z
TDG founder Alex Lawford gets interviewed on The Enterprising Gen Z podcast. Discussing entrepreneurs, SEO, sales enablement and founder tips.
We share how growth hacking strategies and tactics can help you scale your customer acquisition.
Bytedance Headquarters
What is ByteDance? Founded in 2012 by Yiming Zhang, ByteDance and its app TikTok is going to be a major player in the social media industry.
How can a M&A Advisor increase deal flow
M&A is becoming increasingly competitive; brutal pitches, painfully long deal cycles and LPs who only get paid when the deal has been done.
What is the difference between SEO and SEM? Appearing as high as you can on search engine rankings has never been more critical.
Helping Asian startups and scale-ups access Europe and enabling bullish European firms to get a foothold in the economies of the future.

Strategy

GTM Market Planning
Product Strategy
Marketing Strategy
PR & Comms Strategy

Sales Enablement

Sales Onboarding
Cadence Planning
Sales Playbooks
Cultivate integrated markets

Marketing

SEO Agency
Content Marketing Agency
PR Agency
CRO Agency
Can I work with The Difference Group?

We’re not restricted to just the UK, nor is our expertise confined to just one industry. No matter what your needs are, we can help you reach your audiences, no matter where they might be. We know how to plan and execute marketing campaigns, help sales teams hit target and bring in all important leads.

How long has The Difference Group been AN Agency FOr?

A new player in the industry, The Difference Group was founded in 2020 with a very clear mission and even clearer values. We wanted to create a company that could compete with the industry’s giants, but we knew that we wouldn’t be able to do that with the same old solutions. We’ve created a highly flexible solution for clients to take advantage of the strategy, sales and marketing knowledge locked in our team.

What makes us different from Other marketing agencies?

Our core values make us different. Our aim is to embed ourselves into your team, understand your business and the biggest challenges that you need help solving. We look to solve the biggest challenges that represent a massive difference to your objectives and your bottom line.

How Long are partnerships?

Over the past 12 months we’ve had 100% retention rate of out clients. The Difference standard terms are 3-6 months, this ensures we have enough time to deliver the best results by creating an account plan that’s focused on your objectives and that’s 100% personalised around your and your teams’ specific needs.

Read Our Most Recent Articles

Enterprising Gen Z
TDG founder Alex Lawford gets interviewed on The Enterprising Gen Z podcast. Discussing entrepreneurs, SEO, sales enablement and founder tips.
Let’s be honest; Social media isn’t very social anymore. My feed fills up with useless information. Mostly videos of cats, surfing (which I approve of) and the occasional worldie.
We share how growth hacking strategies and tactics can help you scale your customer acquisition.