Difference SEO Strategy Blog

An SEO (search engine optimization) strategy is a plan of action designed to improve the visibility and ranking of a website on search engines like Google. It involves optimizing the website’s content, structure, and other on-page and off-page elements to make it more attractive to search engines and improve its chances of ranking higher in search results. The difference blog is an excellent resource for learning more about SEO strategy and how it can be used to drive traffic and improve the online visibility of a business.

404 + Redirects What Are They

By Alex Lawford on 11th January 2023

When it comes to managing website content and user experience, redirects and 404 pages are crucial elements that play a vital role for marketers and website manager, especially when websites are in transition. But have you ever wondered about how website redirects and 404 pages differ from one another?

By Alex Lawford on 12th August 2021

What is the difference between SEO and SEM? Appearing as high as you can on search engine rankings has never been more critical.

What The Difference Group Delivers

Collaborating with ambitious, hungry and fast paced clients; The Difference deploys difference makers into your business to unlock hidden value for founders, investors, customers, prospects and wider stakeholders.

Enabling scale through the creation, development and iteration of strategies that match short, medium and longterm goals and aspirations.

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Create marketing campaigns that hit the mark. Find new markets, customers and audiences. Building meaningful customer experiences.

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Having a sales team is great. But having a high-performing sales team is better. Unlock sales excellence within each individual contributor.

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