Difference Technology Blog

The Difference share how you can unlock your difference using technology; From website development, SaaS and martech software, sales technology and more. The Difference Technology Agency blog, helping you unlock your difference in B2B, SaaS and beyond.

Sidekick Browser – ADHD Productivity Hack

By Alex Lawford on 2nd April 2023

Sidekick Browser 3.0 is a browser designed for productivity. For busy professionals who want to get focused and is specifically designed as an ADHD productivity hack.

Hypertype – AI Powered Email Responses

By Alex Lawford on 26th March 2023

Hypertype chrome extension uses AI to write business emails. Enabling faster sales rep, account manager onboarding & FAQ response management.

Copy.ai Launches Competitor to Chat GPT: The Battle for AI Chat

By Alex Lawford on 8th March 2023

AI chat market heats up Copy.AI launches new Chat GPT competitor. Bringing new innovation to AI assistance… Copy.ai vs Chat GPT, fight!

How to Scale B2B Sales

By Alex Lawford on 18th February 2023

Are you looking to scale your B2B sales and take your business to the next level? If so, you’ve come to the right place!

CRM Data Enrichment – Benefits, Tools & Insights For B2B Sales

By Alex Lawford on 16th January 2023

CRM data enrichment what is it and how to use it to empower better business decision making. CRM enrichment benefits for ABM & sales teams.

What are Website Redirects and 404 Pages?

By Alex Lawford on 11th January 2023

When it comes to managing website content and user experience, redirects and 404 pages are crucial elements that play a vital role for marketers and website manager, especially when websites are in transition. But have you ever wondered about how website redirects and 404 pages differ from one another?

B2B Marketing Funnel The Difference Group

How to deliver a B2B Marketing Funnel?

By Alex Lawford on 7th January 2023

The Difference Group is on a quest to help marketers, salespeople, founders, and CEOs understand their businesses and to help unleash the potential of their marketing channels and teams.

Account-Based Everything, ABX or ABE, what is it?

By Alex Lawford on 31st December 2022

Account-Based Everything or ABX combines marketing, sales development, and customer success teams to drive personalized engagements throughout the customer lifecycle.

How to scale B2B sales in a recession

By Alex Lawford on 29th December 2022

With the end of ‘free central bank money’. The impact of rising interest rates is causing a liquidity crunch. In B2B, budgets have shrunk. CROs / revenue leaders are taking a more sustainable, less aggressive approach to sales.

Enterprising Gen Z Podcast – Alex Lawford

By Alex Lawford on 4th August 2022

TDG founder Alex Lawford gets interviewed on The Enterprising Gen Z podcast. Discussing entrepreneurs, SEO, sales enablement and founder tips.

Locals.org – The Meet, Do Good & Have Fun Social Network

By Alex Lawford on 7th February 2022

Let’s be honest; Social media isn’t very social anymore. My feed fills up with useless information. Mostly videos of cats, surfing (which I approve of) and the occasional worldie.

What is Growth Hacking?

By Alex Lawford on 8th November 2021

We share how growth hacking strategies and tactics can help you scale your customer acquisition.

What The Difference Group Delivers

Collaborating with ambitious, hungry and fast paced clients; The Difference deploys difference makers into your business to unlock hidden value for founders, investors, customers, prospects and wider stakeholders.