Lead generation automation uses software and technology to streamline and optimize lead generation efforts. It involves using tools and techniques such as marketing automation, landing pages, and forms to capture and qualify leads and then routing them to the appropriate sales or marketing team for follow-up. By automating lead generation, businesses can save time and resources and increase the efficiency and effectiveness of their marketing efforts. The difference blog is an excellent resource for learning more about lead generation automation and how it can help businesses generate more qualified leads and improve their sales and marketing efforts.
Collaborating with ambitious, hungry and fast paced clients; The Difference deploys difference makers into your business to unlock hidden value for founders, investors, customers, prospects and wider stakeholders.
We’re not restricted to just the UK, nor is our expertise confined to just one industry. No matter what your needs are, we can help you reach your audiences, no matter where they might be. We know how to plan and execute marketing campaigns, help sales teams hit target and bring in all important leads.
A new player in the industry, The Difference Group was founded in 2020 with a very clear mission and even clearer values. We wanted to create a company that could compete with the industry’s giants, but we knew that we wouldn’t be able to do that with the same old solutions. We’ve created a highly flexible solution for clients to take advantage of the strategy, sales and marketing knowledge locked in our team.
Our core values make us different. Our aim is to embed ourselves into your team, understand your business and the biggest challenges that you need help solving. We look to solve the biggest challenges that represent a massive difference to your objectives and your bottom line.
Over the past 12 months we’ve had 100% retention rate of out clients. The Difference standard terms are 3-6 months, this ensures we have enough time to deliver the best results by creating an account plan that’s focused on your objectives and that’s 100% personalised around your and your teams’ specific needs.