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DIfference Lead Generation Automation Blog

Lead generation automation uses software and technology to streamline and optimize lead generation efforts. It involves using tools and techniques such as marketing automation, landing pages, and forms to capture and qualify leads and then routing them to the appropriate sales or marketing team for follow-up. By automating lead generation, businesses can save time and resources and increase the efficiency and effectiveness of their marketing efforts. The difference blog is an excellent resource for learning more about lead generation automation and how it can help businesses generate more qualified leads and improve their sales and marketing efforts.

B2B Marketing Funnel The Difference Group
The Difference Group is on a quest to help marketers, salespeople, founders, and CEOs understand their businesses and to help unleash the potential of their marketing channels and teams.
Account-Based Everything, ABX or ABE what is it
Account-Based Everything or ABX combines marketing, sales development, and customer success teams to drive personalized engagements throughout the customer lifecycle.
How to Scale B2B sales in a Downturn
With the end of ‘free central bank money’. The impact of rising interest rates is causing a liquidity crunch.  In B2B, budgets have shrunk. CROs / revenue leaders are taking a more sustainable, less aggressive approach to sales.
How can a M&A Advisor increase deal flow
M&A is becoming increasingly competitive; brutal pitches, painfully long deal cycles and LPs who only get paid when the deal has been done.

What The Difference Group Delivers

Collaborating with ambitious, hungry and fast paced clients; The Difference deploys difference makers into your business to unlock hidden value for founders, investors, customers, prospects and wider stakeholders.

Enabling scale through the creation, development and iteration of strategies that match short, medium and longterm goals and aspirations.

GTM Planning

Product Strategy

Marketing Strategy

PR & Comms Strategy

Having a sales team is great. But having a high-performing sales team is better. Unlock sales excellence within each individual contributor.

Sales Onboarding

Cadence Planning

Sales Playbooks

CRM Integration & Implementation

Create marketing campaigns that hit the mark. Find new markets, customers and audiences. Building meaningful product experiences that ensure success.

PR Agency

CRO Agency

Can I work with The Difference Group?

We’re not restricted to just the UK, nor is our expertise confined to just one industry. No matter what your needs are, we can help you reach your audiences, no matter where they might be. We know how to plan and execute marketing campaigns, help sales teams hit target and bring in all important leads.

How long has The Difference Group been AN Agency FOr?

A new player in the industry, The Difference Group was founded in 2020 with a very clear mission and even clearer values. We wanted to create a company that could compete with the industry’s giants, but we knew that we wouldn’t be able to do that with the same old solutions. We’ve created a highly flexible solution for clients to take advantage of the strategy, sales and marketing knowledge locked in our team.

What makes us different from Other marketing agencies?

Our core values make us different. Our aim is to embed ourselves into your team, understand your business and the biggest challenges that you need help solving. We look to solve the biggest challenges that represent a massive difference to your objectives and your bottom line.

How Long are partnerships?

Over the past 12 months we’ve had 100% retention rate of out clients. The Difference standard terms are 3-6 months, this ensures we have enough time to deliver the best results by creating an account plan that’s focused on your objectives and that’s 100% personalised around your and your teams’ specific needs.