Enterprising Gen Z

Enterprising Gen Z Podcast

Alex Lawford INterview

Our founder Alex Lawford gets interviewed on The Enterprising Gen Z podcast. Where he discuses a range of topics from creating and implementing an SEO strategy and how engaging strategy, marketing, sales and product teams to create more of those ahaaaah! moments.


What is The Enterprising Gen Z Podcast

The Enterprising Gen Z podcast is all about getting young people involves in business. On the show we talk to some of the top business minds from around the world, who share their personal stories and give advice on how you can become a successful entrepreneur.

What We discus On The Podcast

Unlock the power of Content

How to make the content you create work harder. How a podcast can be transformed into many different types of content.

finding Your Niche

Finding your niche, that will unlock low hanging fruit and using early conversations to drive product decisions.

Top Tips for Young Entrepreneurs

Sharing tips for young entrepreneurs to build the strong foundations that increase the likelihood of success in business.

Who IS The Host Sam Watson?

Sam Watson is 18 year old entrepreneur from North London; he’s fascinated by success. He is Business Development Manager and Co-Owner of wing – contactless business cards and the Founder and CEO of The Enterprising GenZ podcast to help young people learn from successful entrepreneurs and those who are on the road to success.

Top DOwnloaded ENterprising Genz Podcasts

These are some of the best interviews Sam Watson had done with guests. These are top downloaded podcasts aggregated across Spotify, Apple Podcasts and across the web.

Josh Cliffords Founder Freewater

Josh Cliffords, Founder of Freewater

Will everything be free in the future

Edward Lawrence CEO and Founder of Venture house Club

 Edward Lawrence Founder Venture house Club

How can entrepreneurs improve their personal branding?

Sina Sadrzadeh, Head of Growth at myNFT and CEO and Co-Founder of Wing

Sina Sadrzadeh, CEO and Co-Founder of Wing

What is an NFT and how can you get involved?

Tim Hayden, CEO and Founder of Hagley West

Tim Hayden, CEO and Founder of Hagley West

Why do you need TikTok for your business? 


GTM Market Planning
Product Strategy
Marketing Strategy
PR & Comms Strategy

Sales Enablement

Sales Onboarding
Cadence Planning
Sales Playbooks
Cultivate integrated markets


SEO Agency
Content Marketing Agency
PR Agency
CRO Agency
Can I work with The Difference Group?

We’re not restricted to just the UK, nor is our expertise confined to just one industry. No matter what your needs are, we can help you reach your audiences, no matter where they might be. We know how to plan and execute marketing campaigns, help sales teams hit target and bring in all important leads.

How long has The Difference Group been AN Agency FOr?

A new player in the industry, The Difference Group was founded in 2020 with a very clear mission and even clearer values. We wanted to create a company that could compete with the industry’s giants, but we knew that we wouldn’t be able to do that with the same old solutions. We’ve created a highly flexible solution for clients to take advantage of the strategy, sales and marketing knowledge locked in our team.

What makes us different from Other marketing agencies?

Our core values make us different. Our aim is to embed ourselves into your team, understand your business and the biggest challenges that you need help solving. We look to solve the biggest challenges that represent a massive difference to your objectives and your bottom line.

How Long are partnerships?

Over the past 12 months we’ve had 100% retention rate of out clients. The Difference standard terms are 3-6 months, this ensures we have enough time to deliver the best results by creating an account plan that’s focused on your objectives and that’s 100% personalised around your and your teams’ specific needs.

Read Our Most Recent Articles

Enterprising Gen Z
TDG founder Alex Lawford gets interviewed on The Enterprising Gen Z podcast. Discussing entrepreneurs, SEO, sales enablement and founder tips.
Let’s be honest; Social media isn’t very social anymore. My feed fills up with useless information. Mostly videos of cats, surfing (which I approve of) and the occasional worldie.
We share how growth hacking strategies and tactics can help you scale your customer acquisition.