Search engine optimisation (SEO) is the process of optimising your website and adding pages to improve its visibility and ranking in search engine rankings and getting listed on Search Engine Results Pages (SERPs). In simpler terms, it’s the practice of making your website more attractive to search engines so that they rank it higher in the results when people search for relevant keywords. SEO is crucial for businesses as it can help them attract more traffic to their website, generate leads, and increase sales.
How To Rank In SEO?
To rank in SEO, you need to understand what questions to ask. These questions include:
- What are your target keywords?
- Who are your competitors and how are they ranking?
- What type of content is currently ranking for your target keywords?
- What is the search volume, value, and competition level for your target keywords?
Once you have a clear understanding of these questions, you can start developing your SEO strategy.
A good place to start is by picking a core theme for your SEO efforts. For example, if you are a digital marketing agency, you might focus on “programmatic SEO.” This theme will guide your content creation and link building efforts.
Once you have a core theme, you can create a core page and five supporting blog posts that cover the specific topic. The aim is to find high volume, high value keywords with low competition or a keyword that you think might breakout in the next six to 12 months that you can own. Make sure your content is high-quality, well-researched, and provides value to your audience.
Here are some programmatic SEO articles we wrote earlier in 2023:
Programmatic SEO Guide – Own Search In Your Sector!
What is SERP in SEO?
What is marketing fractional leadership?
Finally, you need to build links with trusted sources from your business. These links will help establish your website as an authority in your industry and improve its ranking in search engine results. Reach out to other businesses in your industry and ask if they would be interested in linking to your content. You can also guest post on other websites and include a link back to your website in your author bio.
SEO is an ongoing process that requires time and effort, but it is worth it. By following these basic steps, you can start improving your website’s ranking in search engine results and drive more traffic to your website. Remember to focus on providing value to your audience, and the rest will fall into place.
