Looking To APAC The Difference Group Partners With N-Strategy Consulting Services

Helping Asian startups and scale-ups access European Markets and enabling bullish European firms to get a foothold in the economies of the future.

Published 18th August 2021

APAC Set For Domination

While COVID has delivered a heavy blow to European and American markets, APAC economies have faired much better, creating the perfect environment for economic expansion.

According to an EulerHermes report, China will bounce back with 8.2% economic growth in 2021 and, per year, will grow at a pace 2.5 times faster than the average for 2015-19.

As a result, China will become the world’s biggest economy two years earlier than expected. Other APAC nations will fair well too. Before the pandemic, Australia, hadn’t been in a recession for 30 years, and countries like Malaysia, Singapore, and Thailand have not seen the severe economic impact that we’ve seen as a result of COVID in the West.

“This partnership gives startups and scale-ups in the UK and Europe the ability to access the economies of the future.”

Nathanael Noiraud

Founder at N Strategy Consulting

Internationally operating Western companies should look to APAC to expand revenues, take first-mover advantage and gain critical local / regional know how. Historically, Asian companies haven’t invested enough in R&D; this presents a massive opportunity for western companies to leverage their knowledge, expertise and IP to capture market share before local/regional players or other western players move in.

Western Ecosystems

Think of technology hubs in the UK, USA and Europe powered by the best and brightest talent from the world’s elite universities. The West has perfected how to deliver high-tech & manufacturing ecosystems like Silicon Roundabout, the UK’s technology hub, or The Golden Triangle, an area between Oxford University, Cambridge University, and London Universities (LSE, UCL & Imperial ) which has created an ecosystem that boasts over 50+ unicorns within the triangle.

If you’re an Asian startup, scale-up or tech SME looking for talent, customers with budget and access to finance sources; Investing in London, the UK, and Europe can give you everything you need for your high-tech business to thrive.

The Difference Group

The Difference Group has partnered with N-Strategy Consulting Services’ to help its clients build partnerships in European markets. This partnership allows The Difference to support high growth European startups, scale-ups and tech SMEs looking to enter Asia-Pacific markets successfully by reducing barriers to entry, testing buyers appetite and building local / regional infrastructure to scale sustainably.

N-Strategy Consulting Services

N-Strategy Consulting Services enables, accelerates and invests in Asia-Pacific startups, scale-ups and Tech SMEs. With a focus on disruptive sectors including Artificial Intelligence, Education Technologies (Neurosciences & cognitive Tech), HealthTech, Smart City, GreenTech, FinTech, Cyber, FinTech, AdTech and more.


Share This Page


GTM Market Planning
Product Strategy
Marketing Strategy
PR & Comms Strategy

Sales Enablement

Sales Onboarding
Cadence Planning
Sales Playbooks
Cultivate integrated markets


SEO Agency
Content Marketing Agency
PR Agency
CRO Agency
Can I work with The Difference Group?

We’re not restricted to just the UK, nor is our expertise confined to just one industry. No matter what your needs are, we can help you reach your audiences, no matter where they might be. We know how to plan and execute marketing campaigns, help sales teams hit target and bring in all important leads.

How long has The Difference Group been AN Agency FOr?

A new player in the industry, The Difference Group was founded in 2020 with a very clear mission and even clearer values. We wanted to create a company that could compete with the industry’s giants, but we knew that we wouldn’t be able to do that with the same old solutions. We’ve created a highly flexible solution for clients to take advantage of the strategy, sales and marketing knowledge locked in our team.

What makes us different from Other marketing agencies?

Our core values make us different. Our aim is to embed ourselves into your team, understand your business and the biggest challenges that you need help solving. We look to solve the biggest challenges that represent a massive difference to your objectives and your bottom line.

How Long are partnerships?

Over the past 12 months we’ve had 100% retention rate of out clients. The Difference standard terms are 3-6 months, this ensures we have enough time to deliver the best results by creating an account plan that’s focused on your objectives and that’s 100% personalised around your and your teams’ specific needs.

Read Our Most Recent Articles

Enterprising Gen Z
TDG founder Alex Lawford gets interviewed on The Enterprising Gen Z podcast. Discussing entrepreneurs, SEO, sales enablement and founder tips.
Let’s be honest; Social media isn’t very social anymore. My feed fills up with useless information. Mostly videos of cats, surfing (which I approve of) and the occasional worldie.
We share how growth hacking strategies and tactics can help you scale your customer acquisition.