In the world of search engine optimisation (SEO), targeting the right keywords can make all the difference in achieving success. Keyword research and selection play a crucial role in determining a website’s visibility, traffic, and, ultimately, it’s revenue. In this blog post, we will explore the impact of targeting a low volume, high value SEO keyword on a website’s organic search and SEO ROI.
What is a Keyword in SEO?
First, let’s define what a keyword is. A keyword is a term or phrase people use to search for information on search engines like Google. Keywords can be single words like “shoes” or longer phrases like “best running shoes for women.” A website’s content is optimized around these keywords to help it rank higher in search results for those queries.
How are Keywords In SEO Measured?
Keywords are measured by their search volume, which refers to the number of times that keyword is searched for in a given period. This data can be obtained from tools like Google Keyword Planner, SEMrush, or Ahrefs. In addition to search volume, keyword difficulty is also important to consider. Keyword difficulty refers to how challenging it is to rank for a particular keyword based on factors such as competition and the quality of existing content.
How do Search Results in SEO Appear?
There are two primary ways to appear in search results for targeted keywords: organic search and paid search. Organic search refers to the free listings that appear in search results based on relevance and quality of content. Paid search, however, refers to ads that appear at the top and bottom of search engine results pages (SERPs) and are triggered by specific keyword entries. These can be on a Broad Match (keywords around the theme), Exact Match (the exact keyword) and Phrase Match ‘keywords with a specific phrase inside them) .
While paid search can provide short-term gains and immediate visibility for targeted keywords, it can also be expensive, and once the advertising budget runs out, the visibility disappears. Organic search, on the other hand, provides long-term and sustainable gains that can continue to drive traffic and revenue for years to come.
Why target low volume, high value SEO keyword Strategy?
Targeting low volume, high value keywords can be particularly effective in organic search. These keywords may not have a high search volume, but they often have less competition, which makes it easier to rank for them. Additionally, these keywords are often more specific and have higher purchase intent, meaning users searching for them are more likely to convert into customers.
For example, say you run a small business selling handmade leather wallets. Instead of targeting the broad keyword “wallets,” you could target the more specific and high-value keyword “handmade leather wallets for men.” This keyword may have a lower search volume, but it is more targeted and likely to attract users specifically looking for your product.
By targeting low-volume, high-value keywords, you can also optimize your website’s content around these keywords and provide valuable information that matches users’ search intent. This can improve your website’s relevance and authority, leading to higher rankings and increased organic traffic.
In conclusion, targeting low-volume, high-value keywords can be a highly effective strategy for improving a website’s organic search performance. By focusing on these specific and targeted keywords, businesses can optimize their content and attract high-quality traffic that is more likely to convert into customers. While paid search can provide short-term gains, organic search provides long-term and sustainable benefits that can continue driving traffic and revenue for years.
Key Blog Themes:
- A targeted Low Volume High Value SEO Keyword Strategy can be an effective if deployed correctly.
- Low volume, high value keywords may have less competition and higher purchase intent
- Organic search provides long-term and sustainable benefits compared to paid search
- Optimizing content around low-volume, high-value keywords can improve website relevance and authority, leading to higher rankings and increased organic traffic.