Marketing has become a bit of a science recently. So many moving parts, data sources and hundreds of potential ways to reach audiences. Growth hacking has become essential to find, test and unlock new marketing channels for you to source and onboard new customers.
Within this article we’ll cover:
Pillars behind Growth hacking
Overarching Strategic Goals
The first step to growth hacking is understanding what you’re looking to achieve. It is critical to any growth marketing programme, that SMARTER targets are set for teams to rally around. Targets should include stretch goals.
Creative marketing
The aim here is to come up with creative marketing solutions that you can test with your audiences. The aim is to get marketers to think outside the box, creating campaigns that are unique and drive conversions.
Creating Experiences
What will make a lead take action? There are several ways you can push a lead to take action.
- Provide something of value for free,
- Give limited or restricted access to your product or service
- Access to walled content
- Access exclusive events or service
- Waiting lists – create demand
- A unique offer
Behavioural Psychology
Understanding what made a person convert is incredibly important in growth hacking. Once you spot trends, you can use this to your advantage and build more experiences around what drove that engagement.
Data & Testing
Some channels, however hard you try, will not work. Growth Hacking is all about finding the two or three channels that work well and deliver ROAS (return on ad-spend).
How to initiate a growth marketing programme.
Growth marketing impacts a wide range of stakeholders within an organisation. In B2B, sales teams need to share client pushbacks so that product and marketing teams can experiences and feature sets that help leads overcome these hurdles.
Different Sectors require different growth marketing playbooks
A playbook is a set of processes that you know delivers results; growth marketers create playbooks to make their lives easier and push customer across the marketing funnel.
Different countries require different growth marketing playbooks
Every country is unique; Germans are Direct, Americans are Referral driven, Brits are relationship-driven. Each country has its unique persona and way of conducting business. It’s a marketer’s job to understand this and create meaningful relationships depending on who you’re talking to – creating regional playbooks for specific markets.
What are the different Growth Hacking strategies & tactics?
Growth hacking strategies fall into three core areas:
- Content Marketing
- Product Marketing
- Advertising
Content Marketing Tactics
Depending on the tactics, content marketing can be a low-cost way to get the word out about your product. Typical content marketing activities include:
- Launch and write a blog and create valuable, shareable content
- Start Guest blogging
- Create social media content
- Writing ebooks and white papers
- Launch A Podcasting
- Run regular webinars & in-person events
- Run contests and giveaways
- Get bloggers to review your product
- Join relevant forums, groups and subreddits
- Influencer marketing
- Use email marketing to build a stronger connection with users
- Use drip email campaigns to create success
- Improving content visibility with SEO
- Getting listed in relevant marketplaces and sites, such as Product Hunt, G2 Crowd or Trustpilot.
Product Marketing Tactics
Product marketing includes techniques for making your product more appealing, reducing the knowledge gap and building your fanbase.
- Using an invite-only signup system
- Gamifying the user onboarding process
- Providing product explainers upon signup
- Offer incentives for referrals
- Affiliate marketing, which will also use content marketing growth tactics
Advertising Tactics
Product marketing includes techniques for making your product more appealing, reducing the knowledge gap and building your fanbase.
- Display Ads
- Search Ads
- Social Ads
- Sponsored Posts
