Sales Enablement Fractional Leadership

What Is Sales Enablement Fractional Leadership?

3rd March 2023

Fractional leadership refers to a model of leadership where a company or organisation hires an experienced and skilled leader for a specific project or period of time, rather than hiring a full-time executive for a permanent position. Fractional leaders are typically hired on a part-time or interim basis to help the organisation achieve specific goals or objectives.

Why Hire a Fractional Leader?

Fractional leadership can be a cost-effective solution for organisations that need expertise and leadership, but do not have the resources to hire a full-time executive. Fractional leaders can bring a fresh perspective, specialised expertise, and experience from a variety of industries to an organisation. They can help with strategic planning, process improvements, change management, team development, and other key initiatives.

Fractional leaders may work with multiple clients at the same time and can bring a wealth of experience and knowledge to each organisation they work with. This model of leadership is becoming increasingly popular, particularly in small to mid-sized businesses and startups that require leadership but do not have the resources to hire a full-time executive.

Sales Enablement Fractional Leadership

Sales enablement fractional leadership refers to the use of fractional leadership in the context of sales enablement and management. In this model, a company hires a part-time or interim sales leader with specialised expertise to lead sales enablement initiatives.

Sales enablement fractional leaders can provide guidance on a range of sales enablement issues, such as sales process optimisation, sales training and coaching, sales technology implementation, and sales performance management. They can help align sales strategies and tactics with business goals and objectives, as well as optimise sales processes to improve sales efficiency and effectiveness.

By engaging a sales enablement fractional leader, companies can benefit from top-level sales enablement expertise without the cost of a full-time executive. This can be particularly advantageous for small to mid-sized businesses that may not have the resources to hire a full-time sales leader. Additionally, sales enablement fractional leadership can help organisations improve their sales agility and flexibility, as they can quickly bring in and release sales leadership resources as needed for specific projects or initiatives.


Alex Lawford

I unlock the potential of your SME, startup or scale-up; building and scaling brands. I work directly with founders, CEOs and senior leadership teams to craft strategies, implement marketing and unlock opportunities utilising technology.

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