The Difference Group

We share how growth hacking strategies and tactics can help you scale your customer acquisition.

By Alexander Lawford on November 8, 2021

B2B Marketing Sales Funnel
When your B2B SaaS sales and marketing funnel work harmoniously, companies see tangible results and find traction and market position.

By Alexander Lawford on October 10, 2021

Why Don't Journalists Add Links To My Website?
We often get asked at The Difference, can you guarantee coverage with links? The short answer is no. But we help increase the likelihood of securing that all important backlink.

By Alexander Lawford on October 3, 2021

Founder marketing, is critical to any startup or scale-up. Building a brand around a particular figure is essential to early startup success.

By Alexander Lawford on September 26, 2021

How can a M&A Advisor increase deal flow
M&A is becoming increasingly competitive; brutal pitches, painfully long deal cycles and LPs who only get paid when the deal has been done.

By Alexander Lawford on August 20, 2021

What is the difference between SEO and SEM? Appearing as high as you can on search engine rankings has never been more critical.

By Alexander Lawford on August 12, 2021

Bytedance Headquarters
What is ByteDance? Founded in 2012 by Yiming Zhang, ByteDance and its app TikTok is going to be a major player in the social media industry.

By Alexander Lawford on November 6, 2018

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