The Difference Group

Why Don't Journalists Add Links To My Website?
We often get asked at The Difference, can you guarantee coverage with links? The short answer is no. But we help increase the likelihood of securing that all important backlink.

By Alexander Lawford on October 3, 2021

Founder marketing, is critical to any startup or scale-up. Building a brand around a particular figure is essential to early startup success.

By Alexander Lawford on September 26, 2021

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