The Difference Group

We share how growth hacking strategies and tactics can help you scale your customer acquisition.

By Alexander Lawford on November 8, 2021

B2B Marketing Sales Funnel
When your B2B SaaS sales and marketing funnel work harmoniously, companies see tangible results and find traction and market position.

By Alexander Lawford on October 10, 2021

CIoT Consumer Internet of Technology
Globally there are billions of CIoT devices. Find out who is set to win, the impact of 5G and the challenges for the CIoT Industry.

By Alexander Lawford on September 29, 2021

A Super App allows a user to access several services from one single app. This is the dream of the world’s most ambitious entrepreneurs.

By Alexander Lawford on August 27, 2021

How can a M&A Advisor increase deal flow
M&A is becoming increasingly competitive; brutal pitches, painfully long deal cycles and LPs who only get paid when the deal has been done.

By Alexander Lawford on August 20, 2021

Helping Asian startups and scale-ups access Europe and enabling bullish European firms to get a foothold in the economies of the future.

By Alexander Lawford on August 18, 2021

What is the difference between SEO and SEM? Appearing as high as you can on search engine rankings has never been more critical.

By Alexander Lawford on August 12, 2021

Bytedance Headquarters
What is ByteDance? Founded in 2012 by Yiming Zhang, ByteDance and its app TikTok is going to be a major player in the social media industry.

By Alexander Lawford on November 6, 2018

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