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Our Clients – FieldworkHub

FieldworkHub Brand Icon Market Research

The Difference Delivers For Fieldworkhub

FieldworkHub is the UK’s fastest growing market research participant recruitment firm for qualitative market research. Enabling businesses in both B2B & B2C unlock the data they need to make informed decisions through primary data collection and end-to-end market research project management.

Conversion Rate Optimisation

CRO Brief

Improve critical parts of the website to increase conversion rates and improve overall website stickiness .

CRO Delivery – Oct 2022

The Difference, took the approach that the current website could be dramatically improved via a number of optimisations. Our approach was to improve key elements of the site that would have the biggest impact – Header, Footer, Homepage and case studies.

FieldworkHub CRO Results

In the month after we carried out this project; MoM Oct to Nov 2022 impact saw doubling of inbound leads + page views and a 26% drop in bounce rate from 68% to 42%.

Search Engine Opitmistion

SEO Brief

To help improve the visibility of FieldworkHub on search engines. With the aim of increasing the number of inbound leads that apply to FieldworkHub.

SEO Delivery

Since launching the new IPT Staffing website. Organic traffic has increased dramatically the number of inbound leads to the site has jumped 300%.

FieldworkHub SEO Results

Q2 2022 vs Q3 2022 saw an increase in clicks of 50% and a 100% increase of inbound leads due to better targeted keywords focused on intent.

What The Difference Group Delivers

Collaborating with ambitious, hungry and fast paced clients; The Difference deploys difference makers into your business to unlock hidden value for founders, investors, customers, prospects and wider stakeholders.

Enabling scale through the creation, development and iteration of strategies that match short, medium and longterm goals and aspirations.

GTM Planning

Product Strategy

Marketing Strategy

PR & Comms Strategy

Having a sales team is great. But having a high-performing sales team is better. Unlock sales excellence within each individual contributor.

Sales Onboarding

Cadence Planning

Sales Playbooks

CRM Integration & Implementation

Create marketing campaigns that hit the mark. Find new markets, customers and audiences. Building meaningful product experiences that ensure success.

PR Agency

CRO Agency