The Difference GrouThe Difference Group Transparent Logo

The Difference Delivers

sCaleWise – Fractional Leadership Platform

Scalewise helps companies looking to hire fractional leaders in strategy, sales, CRO, operations and marketing. They enable businesses to leverage the experience of trusted and experienced leaders or ‘scale experts’.

Difference Challenge – Website UX, UI & Design

Scalewise Design Brief

Scalewise needed an outside partner to provide accountability to their agency. Our aim was to advise on wireframing + design to create a better more SEO optimised site on launch.

Difference Design Delivery

Collaborating with Scalewise’s agency designer, The Difference delivered a wide arrange of changed that dramatically improved the design, layout and infrastructure of the website applying best UX + UI and SEO practices.

Scalewise Homepage & Nav Design

Difference Challenge – Website Copywriting

Scalewise Copywriting Brief

A previous agency delivered below par website copy for Scalewise; The Difference were asked to update, rework and reengineer the copy to make it snappier and more in line with brand.

Difference Copywriting Delivery

Created a new set of actionable branded and SEO’able terms for Scalewise to use across the website. Updated copy and created structured data that enabled users to get answers direct in search for critical keywords.

What is a Scale Coach Scalewise SEO

Scalewise Project Results

UX & UI / Design Review

Collaborated as a fractional leader to advise Scalewise on wireframes. Being outside council to ensure wireframes followed web and mobile best practice.

Website Brand Identity

Delivered complete copy for the Scalewise website. Creating copy formulas and brand identity that drove conversions for the site and make the experience actionable and engaging.

SEO & Sitemaps

Created a sitemap that enabled Scalewise to grow website in a scaleable format and delivered best practice SEO techniques to drive organic traffic to the site using structured data.

What The Difference Group Delivers

Collaborating with ambitious, hungry and fast paced clients; The Difference deploys difference makers into your business to unlock hidden value for founders, investors, customers, prospects and wider stakeholders.

Enabling scale through the creation, development and iteration of strategies that match short, medium and longterm goals and aspirations.

GTM Planning

Product Strategy

Marketing Strategy

PR & Comms Strategy

Having a sales team is great. But having a high-performing sales team is better. Unlock sales excellence within each individual contributor.

Sales Onboarding

Cadence Planning

Sales Playbooks

CRM Integration & Implementation

Create marketing campaigns that hit the mark. Find new markets, customers and audiences. Building meaningful product experiences that ensure success.

PR Agency

CRO Agency