Scalewise helps companies looking to hire fractional leaders in strategy, sales, CRO, operations and marketing. They enable businesses to leverage the experience of trusted and experienced leaders or ‘scale experts’.
Scalewise needed an outside partner to provide accountability to their agency. Our aim was to advise on wireframing + design to create a better more SEO optimised site on launch.
Collaborating with Scalewise’s agency designer, The Difference delivered a wide arrange of changed that dramatically improved the design, layout and infrastructure of the website applying best UX + UI and SEO practices.
A previous agency delivered below par website copy for Scalewise; The Difference were asked to update, rework and reengineer the copy to make it snappier and more in line with brand.
Created a new set of actionable branded and SEO’able terms for Scalewise to use across the website. Updated copy and created structured data that enabled users to get answers direct in search for critical keywords.
Collaborated as a fractional leader to advise Scalewise on wireframes. Being outside council to ensure wireframes followed web and mobile best practice.
Delivered complete copy for the Scalewise website. Creating copy formulas and brand identity that drove conversions for the site and make the experience actionable and engaging.
Created a sitemap that enabled Scalewise to grow website in a scaleable format and delivered best practice SEO techniques to drive organic traffic to the site using structured data.
Collaborating with ambitious, hungry and fast paced clients; The Difference deploys difference makers into your business to unlock hidden value for founders, investors, customers, prospects and wider stakeholders.