Marketing Difference Maker
Alex Lawford
As an experienced revenue leader, Alex Lawford brings over 10 years of knowledge across marketing, sales operations and technology. With deep sector knowledge in B2B, SaaS and market research. Alex specialises in helping businesses go from £1m to 10m and beyond creating the ideas and implementations that enable businesses to scale. Most recently, Alex collaborated with market research leader FieldworkHub and delivered a 350% YoY growth in inbound leads through website optimisation, SEO and more.
Brand Logic Content marketing CRM Optimistion Team Management SEO CRO Conversational Marketing Marketing Planning Website Development
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The Difference Makers
At The Difference, our team of difference makers are experts in delivering results that make a meaningful impact on your business. We offer a range of services, including fractional leadership, coaching, and consulting, that enable you to achieve your goals.
Strategy Lead
Extensive experience consulting with leadership teams to drive innovation.
Marketplaces Lead
Solving supply and demand challenges for marketplaces in the UK and beyond.
Sales Lead
Integrating ABM & sales processes that empower your sales teams to hit targets!
Recruitment Lead
Recruiter placing candidates four of the top 10 global media agencies worldwide.
What The Difference Group Delivers
Collaborating with ambitious, hungry and fast paced clients; The Difference deploys difference makers into your business to unlock hidden value for founders, investors, customers, prospects and wider stakeholders.
Enabling scale through the creation, development and iteration of strategies that match short, medium and longterm goals and aspirations.
Create marketing campaigns that hit the mark. Find new markets, customers and audiences. Building meaningful customer experiences.
Having a sales team is great. But having a high-performing sales team is better. Unlock sales excellence within each individual contributor.