Craig Maxwell SaaS Expert SalesBolt

Sales Difference Maker

Craig Maxwell

As an experienced revenue leader, Craig Maxwell brings over 8 years of knowledge, structures & best of breed processes from a range of fast-growing B2B startups. With deep sector knowledge in SaaS, Recruitment and a deep understanding of the CRM marketplace he has held pivotal positions from inception to acquisition via Vista Equity such as Unomaly AB (acquired by LogicMonitor). Most recently, Craig bootstrapped a B2B SaaS venture (Salesbolt Inc. — a Salesforce AppExchange Partner) while working as a fractional leader and advisor to other SaaS startups within the Salesforce ecosystem.

Sales Playbooks CRM Implementation Sales Team Planning Outbound Business Development Lead Generation Cadence planning

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The Difference Makers

At The Difference, our team of difference makers are experts in delivering results that make a meaningful impact on your business. We offer a range of services, including fractional leadership, coaching, and consulting, that enable you to achieve your goals.

Alex Lawford The DIfference Group

Strategy Lead

Extensive experience consulting with leadership teams to drive innovation.

Sean Westwood The Difference Group Marketplace Expert

Marketplaces Lead

Solving supply and demand challenges for marketplaces in the UK and beyond.

Craig Maxwell SaaS Expert SalesBolt

Sales Lead

Integrating ABM & sales processes that empower your sales teams to hit targets!

Rob Leech Marketing Recruitment Headhunter

Recruitment Lead

Recruiter placing candidates four of the top 10 global media agencies worldwide.

What The Difference Group Delivers

Collaborating with ambitious, hungry and fast paced clients; The Difference deploys difference makers into your business to unlock hidden value for founders, investors, customers, prospects and wider stakeholders.

Enabling scale through the creation, development and iteration of strategies that match short, medium and longterm goals and aspirations.

GTM Planning

Product Strategy

Marketing Strategy

PR & Comms Strategy

Create marketing campaigns that hit the mark. Find new markets, customers and audiences. Building meaningful customer experiences.

Having a sales team is great. But having a high-performing sales team is better. Unlock sales excellence within each individual contributor.

Sales Onboarding

Cadence Planning

Sales Playbooks

CRM Integration