Sales Difference Maker
As an experienced revenue leader, Craig Maxwell brings over 8 years of knowledge, structures & best of breed processes from a range of fast-growing B2B startups. With deep sector knowledge in SaaS, Recruitment and a deep understanding of the CRM marketplace he has held pivotal positions from inception to acquisition via Vista Equity such as Unomaly AB (acquired by LogicMonitor). Most recently, Craig bootstrapped a B2B SaaS venture (Salesbolt Inc. — a Salesforce AppExchange Partner) while working as a fractional leader and advisor to other SaaS startups within the Salesforce ecosystem.
Sales Playbooks CRM Implementation Sales Team Planning Outbound Business Development Lead Generation Cadence planning
Founder & Strategy Lead
Extensive experience consulting with leadership teams to deliver disruption.
Solving supply and demand challenges for marketplaces in UK, Europe and Australia.
Sales Enablement Lead
Integrating ABM & sales processes that empower your sales teams to hit targets!
Recruiter placing candidates four of the top 10 global media agencies worldwide.
Engineering manager and technical director building platforms that scale.
Collaborating with ambitious, hungry and fast paced clients; The Difference deploys difference makers into your business to unlock hidden value for founders, investors, customers, prospects and wider stakeholders.