Sales Difference Maker
Craig Maxwell
As an experienced revenue leader, Craig Maxwell brings over 8 years of knowledge, structures & best of breed processes from a range of fast-growing B2B startups. With deep sector knowledge in SaaS, Recruitment and a deep understanding of the CRM marketplace he has held pivotal positions from inception to acquisition via Vista Equity such as Unomaly AB (acquired by LogicMonitor). Most recently, Craig bootstrapped a B2B SaaS venture (Salesbolt Inc. — a Salesforce AppExchange Partner) while working as a fractional leader and advisor to other SaaS startups within the Salesforce ecosystem.
Sales Playbooks CRM Implementation Sales Team Planning Outbound Business Development Lead Generation Cadence planning
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The Difference Makers
At The Difference, our team of difference makers are experts in delivering results that make a meaningful impact on your business. We offer a range of services, including fractional leadership, coaching, and consulting, that enable you to achieve your goals.
Strategy Lead
Extensive experience consulting with leadership teams to drive innovation.
Marketplaces Lead
Solving supply and demand challenges for marketplaces in the UK and beyond.
Sales Lead
Integrating ABM & sales processes that empower your sales teams to hit targets!
Recruitment Lead
Recruiter placing candidates four of the top 10 global media agencies worldwide.
What The Difference Group Delivers
Collaborating with ambitious, hungry and fast paced clients; The Difference deploys difference makers into your business to unlock hidden value for founders, investors, customers, prospects and wider stakeholders.
Enabling scale through the creation, development and iteration of strategies that match short, medium and longterm goals and aspirations.
Create marketing campaigns that hit the mark. Find new markets, customers and audiences. Building meaningful customer experiences.
Having a sales team is great. But having a high-performing sales team is better. Unlock sales excellence within each individual contributor.