The retainer-model is so 00s. The Difference is reinventing the agency model so we’re directly aligned to your strategic business success and indexed to the difference we deliver!
Aging Retainer Model
Difference Success Model
Part ONE
A baseline operating model, with success based retainer ramp up based on pipeline generated for your business. Agreeing on a minimum operating fee that cover our baseline costs.
Part TWO
Investing in your success and reaping the rewards on both sides. Based on achievable attributable revenue targets that we can build on. As you scale, we can scale the account on our side.
The Difference, requires a baseline retainer that covers our core operating costs, software subscriptions and helps us build the foundations for success. For businesses with lofty plans from the get-go we may charge a more substantial fee for the first couple of months.
The Difference requires a 6-month window for us to make a difference. However, if our collaboration isn’t working out we’ll both know. If cancelling, once we’ve creating a system that scales we’ll have an exit clause which pays out based on our net-contributions for the coming period.
Everything needs a refresh from time to time. Our approach is simple. You want results, we want you to be successful. Our success is indexed to your success.
Collaborating with ambitious, hungry and fast paced clients; The Difference deploys difference makers into your business to unlock hidden value for founders, investors, customers, prospects and wider stakeholders.
Enabling scale through the creation, development and iteration of strategies that match short, medium and longterm goals and aspirations.
Create marketing campaigns that hit the mark. Find new markets, customers and audiences. Building meaningful customer experiences.
Having a sales team is great. But having a high-performing sales team is better. Unlock sales excellence within each individual contributor.