We Make the difference

The Difference empowers your team with the strategies and deployment nouse to go forth and grow!

Difference Strategy

We help you create strategies that give clarity and the raodmap to success.

Difference Marketing

We work with your teams to deploy campaigns that make a difference.

Difference Innovation

We bring innovation into your business as a core pillar to growth. Unlocking potential.

100+ Projects Delivered
Multi-sector Experience
Trusted Partner

How we've Made the difference

We've collaborated with clients across a variety of sectors. Unlock the potential of teams through strategic planning, marketing delivery and innovation consulting.

Alexander Lawford - The Difference Group

Alexander Lawford

The Difference – Founder

I created The Difference to unlock potential of SMEs, startups and scale-ups. We collaborate directly with founders, CEOs and senior leadership teams to craft strategies, implement marketing campaigns and unlock opportunities utilising technology.


Since launching we've collaborated with some of the most exciting startups and scale-ups in the UK and Europe. Enabling us to learn about a range of sectors from M&A, fintech, eCommerce, IoT, payments & SaaS.

We look forward to collaborating with you and making The Difference.

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We look forward to making The Difference to Your Business

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The Difference Group

3rd floor

86 – 90 Paul St

London

EC2A 4NE

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