Our B2B Marketing Program is a comprehensive system of targeting specific customers and business prospects which makes them aware of your products and services.

How we Can help you

The Difference delivers a range of B2B marketing program that can help you hit your targets, understand your customers and create B2B marketing funnels that scale.


Targeting the right customers through B2B SEO best practices.

B2B Content Marketing

Create content that turns your leads into clients and clients into champions.

B2B PAid Campaigns

Target prospects with relevant B2B ads, building their intent to purchase.

Your B2B Marketing difference Makers

Alex Lawford The DIfference Group

Alex Lawford

B2B Marketing

Craig Maxwell SaaS Expert SalesBolt

Craig Maxwell

B2B Sales

Jane Henry

B2B PR & Comms

What The Difference Group Delivers

Collaborating with ambitious, hungry and fast paced clients; The Difference deploys difference makers into your business to unlock hidden value for founders, investors, customers, prospects and wider stakeholders.

Enabling scale through the creation, development and iteration of strategies that match short, medium and longterm goals and aspirations.

GTM Planning

Product Strategy

Marketing Strategy

PR & Comms Strategy

Create marketing campaigns that hit the mark. Find new markets, customers and audiences. Building meaningful customer experiences.

CRO Agency

Having a sales team is great. But having a high-performing sales team is better. Unlock sales excellence within each individual contributor.

Sales Onboarding

Cadence Planning

Sales Playbooks

CRM Integration