M&A Marketing Agency

Helping your M&A Advisory make the bigger and better deals

M&A marketing is a long game. Keeping your advisory top of mind is essential to creating and maintaining a healthy pipeline of active opportunities. Whether you’re buy-side or sell-side we would love to see how we could help you secure better deals for your clients through the delivery of a new and upgraded marketing and digital strategy.

The Basics To Winning M&A Marketing

The road is long, hard and a trial.

But the rewards are huge.

Our aim is to:

Increasing Top Of Funnel Lead-Gen
Develop Your Brand Presence
Build Strategic Partnerships
Nurture The Network You’ve Got

How We Deliver M&A Marketing

The Difference helps you to expand your reach by delivering strategic problem-solving, crafted communications and interconnected marketing automation and technology support to increase top of funnel lead generation.


We embed ourselves into what your ambitions are over the short to medium term.


We create, build and execute a marketing plans. Generating leads, supporting sector experts and unlocking the knowledge of your entire team.


Our team make technology recommendations across your business to make dealmaking more efficient. Enabling your team to become better dealmakers .

Marketing Automation

We take a look under the hood at your current marketing stack and make recommendations that with drive growth.

PR & Communications

Our team of communications experts create unique perspectives and share knowledge. To tickle the interest of journalists far and wide.

Trend Spotting & Reporting

You like to see data. We share a monthly report which includes technology trends and all the marketing progress for the month.

Unlock Knowledge Of M&A Sector Experts

Every M&A sector expert on your team, has a story, the knowledge and expertise that you can leverage to build your credibility and sector awareness.

Unlocking the knowledge of these sector experts gives you and your team the ability to create content that drives traffic. Sharing collective wisdom that can get you number 1 on search engines for niche and broad match keywords.

Build an M&A Lead Generation Machine

What do your marketing team deliver? Partnerships, events, reports or PR; Usually, different M&A firms have one or two of these channels locked down. We make The Difference by allowing you to utilise each of these lead management channels to build trust, educate and inform founders and executives. Thus, creating a lead acquisition strategy that ensures they choose your M&A advisory over the competition.

Digital Transformation In M&A

Bring digital transformation to the fore within your business. Bringing modern digital practice to your business will help clients resonate and build trust that you can speak their language. If your M&A advisory still has a website that is starting to show its age, we can upgrade your brand, digital marketing and website an upgrade.

Creating A Team Of M&A Closers

We speed up the process of onboarding merger and acquisition leads, taking the founder or CEO from warm to hot before the first consultation call, sharing the information that matters and building trust through custom messaging the lead around their sector and specific needs.

Building A Culture Of Comradery

We give senior leadership teams within M&A a sense of purpose, sharing a roadmap to success. That gives your teams focus, helping them feel invested in the marketing and sales process, creating a path of discovery, for sector experts to research and target exciting disruptive companies that might be looking to acquire or be acquired.

Hampleton Partners

Tech M&A Case Study

400% Increase In Inbound Leads
350% Increase In Report Downloads
300% Increase Unique Visits

Within the first month of our engagement we got a 300% increase in inbound inquiries

Jo Goodson, MD

M&A Marketing & Dealmaking Articles

How can a M&A Advisor increase deal flow
M&A is becoming increasingly competitive; brutal pitches, painfully long deal cycles and LPs who only get paid when the deal has been done.

Book a consultation

Get your marketing moving in the right direction.

Book a 20 min call with our marketing experts

This is our chance to understand your business, your needs and your goals. If you’d like to book a consultation, fill out the form and we’ll take you to our online scheduling tool to arrange a convenient time to talk.

We help tech M&A Advisories make the most of their digital assets by seamlessly connecting dealmakers on both buy-side and sell side.

We provide SaaS companies with the ability to focus on what matters. We create the traction and growth that improves MRR and build your community.

The worlds’ most important asset class. We help you realise the potential of property for both commercial and residential property companies both big and small.

We unlock the value of companies that are looking to unlock the potential of individuals and employees.

Communities are everywhere, they bind us and make us who we are. Post-COVID communities will help the world reconnect.

Charity Marketing Agency

We love to give back. We help one charity a year delivering their marketing and communications. Donating 5% of revenues to an amazing cause.

Tell Us About Your Project

We look forward to making The Difference to Your Business

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Get in Touch

The Difference Group

3rd floor

86 – 90 Paul St



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