Make strategy core to business growth

Why Is Strategy Essential To business

Strategy is important in your business because it represents your most important objectives for your organisation. It guides you through all of your decisions for the following reasons:

  • It keeps you focused on where you want to go.
  • It helps you remember to avoid distractions that may waste your time or resources.
  • It helps you stay aware of what your competitors are doing so that you can adjust accordingly.
Strategy Consulting Firm The Difference Group

Why hire a Strategy Consulting Firm?

Ask the right strategic questions

Build a Vision Statement

What do you want your company to achieve?

Define Customer Value

Why should customers choose your company over others?

Create Strategic Goals

How you plan to reach those customer value statements?

Strategy Consulting Services GTM Product Marketing Comms

The Difference Strategy Consulting

Your partner for the whole journey.

Supporting your team to solve the challenges that matter.

GTm Strategy Consulting

A GTM strategy can help an organisation plan, develop, and deliver a marketing program that it believes will fulfil its business needs.

Product Strategy Consulting

Product Strategy is the process by which a company identifies its product, develops the strategy for its development, and brings the product to market.

Marketing Strategy Consulting

A company’s marketing strategy is a long-term plan for achieving goals by understanding customer needs and creating a distinct and sustainable competitive advantage.

PR & Comms Strategy

A public relations strategy is a broad plan for managing a company’s public image over time. It includes tactics like media relations, event planning and crisis communications.

Strategic Planning For Success

While times are good, The Difference can assist your team in the opening up of new channels to amplify your success.

Strategic Planning For Hardship

Before times get bad, The Difference collaborate with teams to create a roadmap to enable you to pivot, retain customers and find your feet.

What The Difference Group Delivers

Collaborating with ambitious, hungry and fast paced clients; The Difference deploys difference makers into your business to unlock hidden value for founders, investors, customers, prospects and wider stakeholders.

Enabling scale through the creation, development and iteration of strategies that match short, medium and longterm goals and aspirations.

GTM Planning

Product Strategy

Marketing Strategy

PR & Comms Strategy

Create marketing campaigns that hit the mark. Find new markets, customers and audiences. Building meaningful customer experiences.

PR Agency

CRO Agency

Having a sales team is great. But having a high-performing sales team is better. Unlock sales excellence within each individual contributor.

Sales Onboarding

Cadence Planning

Sales Playbooks

CRM Integration