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63% of businesses say that generating traffic and leads is their biggest marketing challenge. (Hubspot)

5. 0% of marketers say inbound marketing strategies, such as onsite forms, are their primary source of leads

Outbound leads cost upwards of 39% more than inbound leads and aren’t nearly as effective.

85% of marketers claim lead generation is their most important content marketing goal.

Lead generation is among business’ top three objectives when it comes to content marketing (along with sales and lead nurturing).

3% of your target audience is actively buying, 56% aren’t ready, and 40% are getting ready to begin.

One out of 4 marketers have no idea how to gauge the success of their lead generation efforts.

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