Making the Difference Across Strategy Marketing & Sales enablement

Enabling businesses to scale with intelligent, fast and disruptive thinking that accelerates innovation and drives change. We're technical specialists in our fields and are all expert problem solvers.

Helping those with a vision.

Think differently to achieve goals.

B2B Strategy Consulting

Navigating the complexities of the business landscape requires more than just intuition—it requires strategic insight backed by data and experience. Our strategy consulting services are designed to be a guiding compass for your business. We conduct in-depth analyses, assess market trends, and identify opportunities and threats.

Collaboration is at the core of our strategy consulting approach. We work closely with your team, leveraging our expertise to develop actionable strategies that align with your business objectives. Whether it's market entry, expansion, or diversification, our strategic consulting services provide the roadmap for your business journey.

Launching Sales Confidence

Collaborated with entrepreneur James Ski launched Sales Confidence. The Difference Group delivered both strategic consulting and delivered full GTM marketing delivery website development, social media, email marketing, event management, PR and marketing campaign management.

3 Year Project

First 10,000 subscribers in 6 months
Created & Launched Top 50 Sales Leaders
Achieved core goal of securing first sponsors

B2b Strategy Consulting

Marketing Strategy

Business Strategy

Tech Strategy

GTM Strategy

B2b Business Strategy

Resource Strategy

Growth Strategy

Solution Mapping

Product Roadmap

B2b GTM Strategy

The KEEPERR Method

Product Localisation Strategy

Expansion Strategy

Value Propositions

marketing Agency

In a fast-paced and ever-evolving digital landscape, our marketing excellence goes beyond conventional practices. We craft not just campaigns, but narratives that resonate with your audience. Our team dives deep into market trends, consumer behaviour, and data analytics to develop strategies that not only capture attention but drive tangible results.

From content creation to social media management and SEO, our marketing services are comprehensive and tailored to suit the unique needs of your business. We believe in the power of storytelling, creating an emotional connection between your brand and your audience.

Hampleton Partners - Full Stack Marketing deployment

Created a completely new marketing strategy for Hampleton Partners. We then delivered a full-service agency package from PR, communications, social media, website development, content marketing, email marketing and events.

Two Year Project Results

250k Backlinks - Jan 2018
1,000% increase in lead generation
400% increase in M&A Report downloads

B2b Marketing Agency

SEO Agency

CRO Consulting

Website Development Agency

Content Marketing Agency

B2b Content Marketing

Blogs / Articles

Social Media

Copywriting Agency

Video Production

B2b CRM implementation

CRM Strategy

Hubspot / Zoho / Salesforce

Chatbot Logic

CRM Data Mapping

B2B Sales Enablement Agency

Sales enablement is not just about providing tools; it's about empowering your sales team with the knowledge and resources they need to excel. Our sales enablement services encompass training programs, innovative technologies, and strategic insights. We collaborate with your team to understand your target audience, streamline your sales processes, and enhance the overall efficiency of your sales force.

Our approach is grounded in the understanding that sales enablement is an ongoing process. We work with you to implement solutions that evolve with your business, ensuring sustained success in a competitive marketplace.

Fractional Strategy & Marketing Manager - Fieldworkhub

FieldworkHub is the UK's fastest growing market research firm specialising in consumer, B2B, technology and healthcare. The Difference Group founder delivered sales enablement though the creation of new case studies and wider website improvements.

18 Month Engagement

2 x Lead Generation
80% improvement in website speed
over 200 new case studies
Integration of Hubspot CRM

B2B Sales Strategy

CRM Strategy

GTM Strategy

Sales Technology Stack

Data Strategy

B2B Sales Playbooks

Sales Decks

Sales Cadences

Drip Email Campaigns

Sales Enablement Tools

B2B Sales Development

Sales Blogs / Articles

ICP Mapping

Buyer Needs Profiling

Sales Training

Innovation & Technology Consulting

In an era of rapid technological advancement, staying ahead is not just an advantage—it's a necessity. Our technology consulting services ensure that your business is not just adapting to change but leading the way. From implementing cutting-edge software solutions to optimising existing processes, we help you harness the power of technology for business growth.

Our technology consulting goes beyond recommending off-the-shelf solutions. We assess your unique business needs, customise technology strategies, and guide you through the implementation process. The result is a technology infrastructure that not only meets today's demands but is also future-proof.

Improving OBSS Website Performance

OBSS - Open Business Software Solutions is Turkey's largest software development and tech consulting firm with operations in London and Amsterdam. Worked across leadership, technical and marketing teams to deliver improvements to the OBSS website.

Three Month Project Results

36% INcrease in page views
76% Decrease in page speed
50% INcrease in pages per session
TDG booked with 5 media agency globally
OBSS Website Improvement Project

Tech Consulting

Product Strategy

Competitor Product Mapping

Technology Recommendations

Innovation Mapping Sessions



Website Development

Landing Pages

MVP Development

Website Platforms

WordPress Website Development

Wix Website Development

Duda Website Development

Custom Website Development

How We Collaborate With Clients

Flexablity helps drive creativity it also let's us plugin to your business with a relationship that works for your needs and budgets. Our difference makers collaborate with teams on a fractional leadership, advisory, full time contracting or agency model.

Fractional Leadership

Looking for someone who can help steer the ship around a specific business or technical challenge? We may have the difference maker for you.

Business Advisory

Collaborating directly with leadership we enable teams we advise on everything from business strategy, to hiring and innovation.

Full Time Contracting

Our team can act as full time team members on the ground to deliver, achieve and accelerate your mission. No matter what you are looking to achieve.

Traditional Agency Model

Collaborating on specific what we like to call 'missions' to achieve results looking to deliver a high value outcome or we can be on a traditional retainer.

Business Methodologies We Love

Kaizen - Continuous Improvement

Kaizen is an approach to creating continuous improvement based on the idea that small, ongoing positive changes can reap significant improvements. Introduced by within Japanese manufacturing post war.

The 5 Elements Of Kaizen

  1. Seiri/Sort (organize)
  2. Seiton/Set in order (create orderliness)
  3. Seiso/Shine (cleanliness)
  4. Seiketsu/Standardize (standardized cleaning)
  5. Shitsuke/Sustain (discipline)

The Keeperr Method - Our own GTm MEthod (biased much)

The KEEPERR method combines your learnings across strategy, sales and marketing. It enables you to own your sector by creating scaleable systems and proven actions that deliver results. You can deploy across sector market segments or categories.

7 Stages To become a Segment / Category KEEPERR

  1. Knowledge - What you need to know.
  2. Experience - Applying knowledge.
  3. Expertise - Generating wins.
  4. Pricing - One you win increase price.
  5. Evidence - Build testimonials.
  6. Results - Double down.
  7. Repeat - Move into a similar market segment or category.

Frequently Asked Questions...

What services does The Difference Group provide?
  • he Difference Group offers integrated solutions in marketing, sales enablement, strategy consulting, and technology consulting. Our services are designed to provide a holistic approach to business success.
How is The Difference Group different from other marketing agencies?
  • What sets us apart is our integrated approach. We combine marketing, sales, strategy, and technology to provide comprehensive solutions. We believe that success is interconnected across different business components. We're also flexible providing full-agency services, fractional leadership and business advisory.
How can marketing services benefit my business?
  • Our marketing services are designed to enhance your brand visibility, engage your target audience, and drive measurable results. From creative campaigns to data-driven strategies, we aim to elevate your business in the market.
What is sales enablement, and why is it important?
  • Sales enablement involves equipping your sales team with the tools, knowledge, and resources needed to excel. It is crucial for enhancing sales efficiency, improving customer interactions, and ultimately driving revenue growth.
How does The Difference Group approach strategy consulting?
  • Our strategy consulting services involve in-depth analyses, market research, and collaboration with your team. We aim to provide actionable strategies that align with your business goals, whether it's GTM market (The KEEPERR Method), expansion, or diversification.
What types of businesses does The Difference Group work with?
  • We work with businesses of all sizes, from startups to established enterprises. Our flexible and scalable solutions are tailored to meet the unique needs of each client.
How does technology consulting contribute to business growth?
  • Our technology consulting services focus on leveraging the latest technologies to optimise processes, enhance efficiency, and position your business as a leader in your industry. We work closely with you to implement customised technology solutions.
What is the typical duration of a project with The Difference Group?
  • The duration of a project varies based on its scope and complexity. We work closely with our clients to establish timelines and milestones, ensuring timely and successful project delivery.
What is the typical duration of a project with The Difference Group?

To get started, simply reach out to us through our contact information on the website. We will schedule a consultation to understand your business needs and discuss how our services can benefit you.


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The DIfference Group - Strategy consultancy

Working with you to deliver the strategies that help you make a bigger difference by hitting your growth, marketing and sales goals.

Your trusted SEO, Content & media production Difference Makers. Enabling you to get access to trusted and reliable seo and content talent.

Going to market is hard. The KEEPERR method sets down an easy to follow GTM process to achieve and deliver repeatable results no matter your sector.