Making the Difference Across Strategy Marketing & Sales enablement
Enabling businesses to scale with intelligent, fast and disruptive thinking that accelerates innovation and drives change. We're technical specialists in our fields and are all expert problem solvers.
Helping those with a vision.
Think differently to achieve goals.
B2B Strategy Consulting
Navigating the complexities of the business landscape requires more than just intuition—it requires strategic insight backed by data and experience. Our strategy consulting services are designed to be a guiding compass for your business. We conduct in-depth analyses, assess market trends, and identify opportunities and threats.
Collaboration is at the core of our strategy consulting approach. We work closely with your team, leveraging our expertise to develop actionable strategies that align with your business objectives. Whether it's market entry, expansion, or diversification, our strategic consulting services provide the roadmap for your business journey.
Launching Sales Confidence
Collaborated with entrepreneur James Ski launched Sales Confidence. The Difference Group delivered both strategic consulting and delivered full GTM marketing delivery website development, social media, email marketing, event management, PR and marketing campaign management.
3 Year Project
marketing Agency
In a fast-paced and ever-evolving digital landscape, our marketing excellence goes beyond conventional practices. We craft not just campaigns, but narratives that resonate with your audience. Our team dives deep into market trends, consumer behaviour, and data analytics to develop strategies that not only capture attention but drive tangible results.
From content creation to social media management and SEO, our marketing services are comprehensive and tailored to suit the unique needs of your business. We believe in the power of storytelling, creating an emotional connection between your brand and your audience.
Hampleton Partners - Full Stack Marketing deployment
Created a completely new marketing strategy for Hampleton Partners. We then delivered a full-service agency package from PR, communications, social media, website development, content marketing, email marketing and events.
Two Year Project Results
B2b Marketing Agency
SEO Agency
CRO Consulting
Website Development Agency
Content Marketing Agency
B2b Content Marketing
Blogs / Articles
Social Media
Copywriting Agency
Video Production
B2b CRM implementation
CRM Strategy
Hubspot / Zoho / Salesforce
Chatbot Logic
CRM Data Mapping
B2B Sales Enablement Agency
Sales enablement is not just about providing tools; it's about empowering your sales team with the knowledge and resources they need to excel. Our sales enablement services encompass training programs, innovative technologies, and strategic insights. We collaborate with your team to understand your target audience, streamline your sales processes, and enhance the overall efficiency of your sales force.
Our approach is grounded in the understanding that sales enablement is an ongoing process. We work with you to implement solutions that evolve with your business, ensuring sustained success in a competitive marketplace.
Fractional Strategy & Marketing Manager - Fieldworkhub
FieldworkHub is the UK's fastest growing market research firm specialising in consumer, B2B, technology and healthcare. The Difference Group founder delivered sales enablement though the creation of new case studies and wider website improvements.
18 Month Engagement
B2B Sales Strategy
CRM Strategy
GTM Strategy
Sales Technology Stack
Data Strategy
B2B Sales Playbooks
Sales Decks
Sales Cadences
Drip Email Campaigns
Sales Enablement Tools
B2B Sales Development
Sales Blogs / Articles
ICP Mapping
Buyer Needs Profiling
Sales Training
Innovation & Technology Consulting
In an era of rapid technological advancement, staying ahead is not just an advantage—it's a necessity. Our technology consulting services ensure that your business is not just adapting to change but leading the way. From implementing cutting-edge software solutions to optimising existing processes, we help you harness the power of technology for business growth.
Our technology consulting goes beyond recommending off-the-shelf solutions. We assess your unique business needs, customise technology strategies, and guide you through the implementation process. The result is a technology infrastructure that not only meets today's demands but is also future-proof.
Improving OBSS Website Performance
OBSS - Open Business Software Solutions is Turkey's largest software development and tech consulting firm with operations in London and Amsterdam. Worked across leadership, technical and marketing teams to deliver improvements to the OBSS website.
Tech Consulting
Product Strategy
Competitor Product Mapping
Technology Recommendations
Innovation Mapping Sessions
Innovation
Microsites
Website Development
Landing Pages
MVP Development
Website Platforms
WordPress Website Development
Wix Website Development
Duda Website Development
Custom Website Development
How We Collaborate With Clients
Flexablity helps drive creativity it also let's us plugin to your business with a relationship that works for your needs and budgets. Our difference makers collaborate with teams on a fractional leadership, advisory, full time contracting or agency model.
Fractional Leadership
Looking for someone who can help steer the ship around a specific business or technical challenge? We may have the difference maker for you.
Business Advisory
Collaborating directly with leadership we enable teams we advise on everything from business strategy, to hiring and innovation.
Full Time Contracting
Our team can act as full time team members on the ground to deliver, achieve and accelerate your mission. No matter what you are looking to achieve.
Traditional Agency Model
Collaborating on specific what we like to call 'missions' to achieve results looking to deliver a high value outcome or we can be on a traditional retainer.
Business Methodologies We Love
Kaizen - Continuous Improvement
Kaizen is an approach to creating continuous improvement based on the idea that small, ongoing positive changes can reap significant improvements. Introduced by within Japanese manufacturing post war.
The 5 Elements Of Kaizen
- Seiri/Sort (organize)
- Seiton/Set in order (create orderliness)
- Seiso/Shine (cleanliness)
- Seiketsu/Standardize (standardized cleaning)
- Shitsuke/Sustain (discipline)
The Keeperr Method - Our own GTm MEthod (biased much)
The KEEPERR method combines your learnings across strategy, sales and marketing. It enables you to own your sector by creating scaleable systems and proven actions that deliver results. You can deploy across sector market segments or categories.
7 Stages To become a Segment / Category KEEPERR
- Knowledge - What you need to know.
- Experience - Applying knowledge.
- Expertise - Generating wins.
- Pricing - One you win increase price.
- Evidence - Build testimonials.
- Results - Double down.
- Repeat - Move into a similar market segment or category.
Frequently Asked Questions...
What services does The Difference Group provide?
- he Difference Group offers integrated solutions in marketing, sales enablement, strategy consulting, and technology consulting. Our services are designed to provide a holistic approach to business success.
How is The Difference Group different from other marketing agencies?
- What sets us apart is our integrated approach. We combine marketing, sales, strategy, and technology to provide comprehensive solutions. We believe that success is interconnected across different business components. We're also flexible providing full-agency services, fractional leadership and business advisory.
How can marketing services benefit my business?
- Our marketing services are designed to enhance your brand visibility, engage your target audience, and drive measurable results. From creative campaigns to data-driven strategies, we aim to elevate your business in the market.
What is sales enablement, and why is it important?
- Sales enablement involves equipping your sales team with the tools, knowledge, and resources needed to excel. It is crucial for enhancing sales efficiency, improving customer interactions, and ultimately driving revenue growth.
How does The Difference Group approach strategy consulting?
- Our strategy consulting services involve in-depth analyses, market research, and collaboration with your team. We aim to provide actionable strategies that align with your business goals, whether it's GTM market (The KEEPERR Method), expansion, or diversification.
What types of businesses does The Difference Group work with?
- We work with businesses of all sizes, from startups to established enterprises. Our flexible and scalable solutions are tailored to meet the unique needs of each client.
How does technology consulting contribute to business growth?
- Our technology consulting services focus on leveraging the latest technologies to optimise processes, enhance efficiency, and position your business as a leader in your industry. We work closely with you to implement customised technology solutions.
What is the typical duration of a project with The Difference Group?
- The duration of a project varies based on its scope and complexity. We work closely with our clients to establish timelines and milestones, ensuring timely and successful project delivery.
What is the typical duration of a project with The Difference Group?
To get started, simply reach out to us through our contact information on the website. We will schedule a consultation to understand your business needs and discuss how our services can benefit you.
THE DIFFERENCE GROUP BRANDS
The DIfference Group - Strategy consultancy
Working with you to deliver the strategies that help you make a bigger difference by hitting your growth, marketing and sales goals.
Your trusted SEO, Content & media production Difference Makers. Enabling you to get access to trusted and reliable seo and content talent.
Going to market is hard. The KEEPERR method sets down an easy to follow GTM process to achieve and deliver repeatable results no matter your sector.