The Difference That Drives Business Growth

Delivering real business change that enables your business to hit targets, grow revenues, open new markets and scale.

Accelerate Your Business With Knowledge

Every business has their own unique set of challenges, but similar business in similar sectors go through the same scaling pains. We bring specialists together to help make those pains less of a burden.

B2B Scale Program

We empower b2b founders and leadership teams to create campaigns, driving improvements and build strategies that scale!

Marketplace Scale Program

We enable marketplaces to flourish delivering the data and problem solving capabilities to alleviate pains for both supply and demand.

Supply and demand Solutions Coming soon

Solving Problems For Disruptive Businesses

Our team have experience solving business challenges across a wide range of business functions.

Strategy + Data

Create strategies based on data points that align with success, empower decision making and unlock your vision for the future.

Marketing + Promotions

Get in front of the people that matter to your business. Create communities, embolden your mission and unlock your employer brand

Sales + Playbooks

We develop sales processes allowing sales people to start better and more meaningful conversations with prospects.

The Difference Makers

Life is for innovating, creating, getting shit done and building things that get you, your industry, your people and even your furry WFH friends excited about.

Alex Lawford The Difference Grpi[

Alex Lawford


Enabling business success with creative thinking an eye for the big picture and a strong nose for a creative solution. Alex brings 10 years of B2B marketing, sales and strategy experience helping businesses innovate, create and scale.

Sean Westwood The Difference Group

Sean Westwood


This Aussie has got marketplaces on lock. With his classic southern hemisphere smile (it must be the weather), Sean brings over 20+ years of experience to the team with a strong head for data, processes and a big love of spreadsheets.

Our Collaborations


Get In Touch

Our team of Difference Makers love helping teams; whether we’re organising data, creating lead funnels or delivering marketing – we’re here to help you achieve more.

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We share our success, occasional musings, market trends and more…monthly.