The DIfference Group - Your Strategic Marketing, sales and technology Partner

Enabling businesses to scale with intelligent, fast and disruptive thinking that accelerates innovation, drives change, hits your goals and delivers results.

Helping those with a vision.

Think differently to achieve

goals, dreams and targets.

Enabling Founders & Entrepreneurs to Achieve targets for 2024

Welcome to The Difference Group – where strategy, innovation, and results converge. We're not just consultants; we're catalysts for change.

Consulting & DelIvery

Strategic insights and pragmatic solutions tailored to unlock your business potential and drive tangible results and ROI.

Long Term Partners

Committed to your growth, we build lasting relationships focused on exceeding expectations and achieving shared success.

Flexible Collaboration types

Adaptable collaboration models, from fractional leadership to full-time contracting, tailored to your unique business goals.

What The Difference Group Delivers

Navigate complex business landscapes with our strategic insights, aligning with your objectives to achieve success.

Crafting compelling narratives and strategies that resonate with your audience, driving impactful marketing results.

Empowering your sales team with innovative tools and knowledge for peak performance, enhancing efficiency and effectiveness.

Build products that ensure you stay ahead of the technology curve, keep existing customer happy and get them talking.

Navigating the complexities of the business landscape requires more than just intuition—it requires strategic insight backed by data and experience. Our strategy consulting services are designed to be a guiding compass for your business. We conduct in-depth analyses, assess market trends, and identify opportunities and threats.

Collaboration is at the core of our strategy consulting approach. We work closely with your team, leveraging our expertise to develop actionable strategies that align with your business objectives. Whether it's market entry, expansion, or diversification, our strategic consulting services provide the roadmap for your business journey.

STrategy COnsulting

Marketing Strategy

Business Strategy

Tech Strategy

GTM Strategy

Product Strategy

Resource Strategy

Growth Strategy

Solution Mapping

Product Roadmap

GTM Strategy

The KEEPERR Method

Product Localisation Strategy

Expansion Strategy

Value Propositions

Launching Sales Confidence

Collaborated with entrepreneur James Ski to launch Sales Confidence. The Difference Group delivered both strategic consulting and delivered full GTM marketing delivery including website development, social media, email marketing, event management, PR and marketing campaign management.

Three year Sales Confidence full stack marketing results:

  • First 10,000 subscribers in 6 months
  • Created and launched top 50 Sales Leader
  • Achieved core goal of securing first sponsor
  • Business turns over £5m / year

In a fast-paced and ever-evolving digital landscape, our marketing excellence goes beyond conventional practices. We craft not just campaigns, but narratives that resonate with your audience. Our team dives deep into market trends, consumer behaviour, and data analytics to develop strategies that not only capture attention but drive tangible results that dr.

From content creation to social media management and SEO, our marketing services are comprehensive and tailored to suit the unique needs of your business. We believe in the power of storytelling, creating an emotional connection between your brand and your audience and customer personas.

B2B Marketing Agency

CRO Consulting

Website Development Agency

Content Marketing Agency

SEO Agency

Content Marketing

Social Media

Copywriting Agency

Video Production

Blogs / Articles

Technical Marketing

CRM Data Mapping

Chatbot Logic

Hubspot / Zoho / Salesforce

CRM Strategy

Technical SEO

Hampleton Partners - Full Stack Marketing deployment

Created a completely new marketing strategy for Hampleton Partners. We then delivered a full-service agency package from PR, communications, social media, website development, content marketing, email marketing and events.

Two Year Hampleton Partners Marketing Project Results

  • 250k backlinks within 18 months - Jan 2018
  • 1000% increase in lead generation
  • 400% increase in M&A report downloads
  • 1 rank on Google for each (sector) M&A Report
Hampleton Partners Marketing Agency Difference Group

Sales enablement is not just about providing tools; it's about empowering your sales team with the knowledge and resources they need to excel. Our sales enablement services encompass training programs, innovative technologies, and strategic insights. We collaborate with your team to understand your target audience, streamline your sales processes, and enhance the overall efficiency of your sales force.

Our approach is grounded in the understanding that sales enablement is an ongoing process. We work with you to implement solutions that evolve with your business, ensuring sustained success in a competitive marketplace.

Sales Enablement Strategy

CRM Strategy

GTM Strategy

Sales Technology Stack

Sales Data Strategy

Sales Playbooks

Sales Decks

Sales Cadences

Drip Email Campaigns

Sales Enablement Tools

Sales Learning & Development

Sales Blogs / Articles

ICP Mapping

CRM Data Mapping

Sales Training

Buyer Needs Profiling

Fractional Strategy & Marketing Manager - Fieldworkhub

FieldworkHub is the UK's fastest growing market research firm specialising in consumer, B2B, technology and healthcare. The Difference Group founder delivered sales enablement though the creation of new case studies and wider website improvements.

18 Month Marketing Engagement Fieldwork Hub

  • 300% increase in revenue
  • 200% increase in lead generation
  • 80% improvement in website speed
  • Designed and developed over 200 new case studies
  • Integrated Hubspot CRM

Technology COnsulting

In an era of rapid technological advancement, staying ahead is not just an advantage—it's a necessity. Our technology consulting services ensure that your business is not just adapting to change but leading the way. From implementing cutting-edge software solutions to optimising existing processes, we help you harness the power of technology for business growth.

Our technology consulting goes beyond recommending off-the-shelf solutions. We assess your unique business needs, customise technology strategies, and guide you through the implementation process. The result is a technology infrastructure that not only meets today's demands but is also future-proof.

Technology Consulting

Product Strategy

Competitor Product Mapping

Technology Recommendations

Innovation Mapping Sessions

Innovation Consulting


Website Development

Landing Pages

MVP Development

Website development

WordPress Website Development

Wix Website Development

Duda Website Development

Custom Website Development

OBSS Website Performance

OBSS - Open Business Software Solutions is Turkey's largest software development and tech consulting firm with operations in London and Amsterdam. Worked across leadership, technical and marketing teams to deliver improvements to the OBSS website.

Three Month OBSS Project Results

  • 36% Increase in page views
  • 76% decrease in website page speed
  • 50% increase in pages per session
  • TDG booked meeting for OBSS with top 5 media agency globally
OBSS Website Improvement Project

How We Collaborate With Clients

Flexibility helps drive creativity it also let's us plugin to your business with a relationship that works for your needs and budgets. Our difference makers collaborate with teams on a fractional leadership, advisory, full time contracting or agency model.

Fractional Leadership

Looking for someone who can help steer the ship around a specific business or technical challenge? We may have the difference maker for you.

Business Advisory

Collaborating directly with leadership we enable teams we advise on everything from business strategy, to hiring and innovation.

Full Time Contracting

Our team can act as full time team members on the ground to deliver, achieve and accelerate your mission. No matter what you are looking to achieve.

Traditional Agency Model

Collaborating on specific what we like to call 'missions' to achieve results looking to deliver a high value outcome or we can be on a traditional retainer.

Business Methodologies We Love

Kaizen - Continuous Improvement

Kaizen is an approach to creating continuous improvement based on the idea that small, ongoing positive changes can reap significant improvements. Introduced by within Japanese manufacturing post war.

Our concept is if we're able to make consecutive 1% improvement to a website, design, process or individual the business will flourish.

The 5 Elements Of Kaizen

  1. Seiri/Sort (organize)
  2. Seiton/Set in order (create orderliness)
  3. Seiso/Shine (cleanliness)
  4. Seiketsu/Standardize (standardized cleaning)
  5. Shitsuke/Sustain (discipline)

The Keeperr Method - Our own GTm MEthod (biased much)

The KEEPERR method combines your learnings across strategy, sales and marketing. It enables you to own your sector by creating scaleable systems and proven actions that deliver results. You can deploy across sector market segments or categories.

7 Stages To become a Segment / Category KEEPERR

  1. Knowledge - What you need to know.
  2. Experience - Applying knowledge.
  3. Expertise - Generating wins.
  4. Pricing - One you win increase price.
  5. Evidence - Build testimonials.
  6. Results - Double down.
  7. Repeat - Move into a similar market segment or category.

Frequently Asked Questions...

What services does The Difference Group provide?
  • he Difference Group offers integrated solutions in marketing, sales enablement, strategy consulting, and technology consulting. Our services are designed to provide a holistic approach to business success.
How is The Difference Group different from other marketing agencies?
  • What sets us apart is our integrated approach. We combine marketing, sales, strategy, and technology to provide comprehensive solutions. We believe that success is interconnected across different business components. We're also flexible providing full-agency services, fractional leadership and business advisory.
How can marketing services benefit my business?
  • Our marketing services are designed to enhance your brand visibility, engage your target audience, and drive measurable results. From creative campaigns to data-driven strategies, we aim to elevate your business in the market.
What is sales enablement, and why is it important?
  • Sales enablement involves equipping your sales team with the tools, knowledge, and resources needed to excel. It is crucial for enhancing sales efficiency, improving customer interactions, and ultimately driving revenue growth.
How does The Difference Group approach strategy consulting?
  • Our strategy consulting services involve in-depth analyses, market research, and collaboration with your team. We aim to provide actionable strategies that align with your business goals, whether it's GTM market (The KEEPERR Method), expansion, or diversification.
What types of businesses does The Difference Group work with?
  • We work with businesses of all sizes, from startups to established enterprises. Our flexible and scalable solutions are tailored to meet the unique needs of each client.
How does technology consulting contribute to business growth?
  • Our technology consulting services focus on leveraging the latest technologies to optimise processes, enhance efficiency, and position your business as a leader in your industry. We work closely with you to implement customised technology solutions.
What is the typical duration of a project with The Difference Group?
  • The duration of a project varies based on its scope and complexity. We work closely with our clients to establish timelines and milestones, ensuring timely and successful project delivery.
What is the typical duration of a project with The Difference Group?

To get started, simply reach out to us through our contact information on the website. We will schedule a consultation to understand your business needs and discuss how our services can benefit you.

Delivering Strategy & IMplementation For Startups & Scaleups

We offer bespoke strategies and cutting-edge solutions in marketing and sales enablement, tailored to each sector's unique challenges and opportunities. Dive into our specialised insights and discover how we can transform your business's trajectory in today's dynamic market landscape.

Finance, M&A & Venture Capital Sector Strategy, Marketing & Sales Enablement

Dive into the dynamic world of finance, mergers, and acquisitions with our strategic expertise. Our marketing and sales enablement approach is designed to maximise growth and investment opportunities in the fast-paced venture capital industry.

B2B & SaaS Sector Strategy, Marketing & Sales Enablement

Elevate your B2B and SaaS businesses with our comprehensive strategies. We specialise in advancing marketing and sales techniques that respond to the unique challenges and opportunities of the digital and service-based industry landscape.

Enterprise Sector Strategy, Marketing & Sales Enablement

Transform your enterprise with our innovative strategies in marketing and sales. Our solutions are tailored to meet the complex needs of large-scale businesses, focusing on driving sustainable growth and maintaining competitive advantage in diverse markets.

Technology & Platform Sector business Strategy, Marketing & Sales Enablement

Stay ahead in the rapidly evolving technology sector with our specialised strategic guidance. Our expertise in marketing and sales is designed to navigate the challenges of innovation, helping tech companies grow and thrive in a digital-first world.

Knowledge & Market REsearch Sector Strategy, Marketing & Sales Enablement

Empower your market research endeavours with our strategic insight. Our approach in marketing and sales is crafted to turn data and knowledge into actionable strategies, driving informed decision-making and business growth in a data-centric environment.

Community & Events Business Sector Strategy, Marketing & Sales Enablement

Boost your community business with our bespoke strategies in marketing and sales. We focus on strengthening local engagement and fostering growth, helping community-centric enterprises thrive in a competitive marketplace.


The Difference Group Logo

The DIfference Group - Strategy consultancy

Working with you to deliver the strategies that help you make a bigger difference by hitting your growth, marketing and sales goals.

Your trusted SEO, Content & media production Difference Makers. Enabling you to get access to trusted and reliable seo and content talent.

Going to market is hard. The KEEPERR method sets down an easy to follow GTM process to achieve and deliver repeatable results no matter your sector.