Who are Our Difference Makers?

Difference Makers are fractional consultants who are at their core experienced strategists and experts in one or two highly specialised fields. All Difference Makers are vetted and have each collaborated on a project with our founder either in roles or as consultants at firms. If you are looking for trusted, reliable and proven talent get in touch. Difference Makers can be brought in as individual consultants or, we can work as a team to solve challenges together.

Alex Lawford Strategy, Sales Enablement & Marketing Consultant

Alex Lawford

Founder & Head of Difference

Alex Lawford has a wide depth of experience across strategy, product marketing and sales.

Difference Superpower

Opportunity and Crisis Mapping

Sean Westwood

Strategic eCommerce & Marketplaces Lead

Sean Westwood is our designated Aussie. Sean is a marketplaces master supply, demand and ops.

Difference Superpower

Excel Wizardry

Craig Maxwell Sales

Craig Maxwell

Strategic Sales Enablement Lead

Craig Maxwell has got the knack of creating tools that scale and run with few to no overheads.

Difference Superpower

Building Tools That Scale

Sangam Panday

Strategic Solutions and Architecture Lead

Sangam Panday is a cool cat under pressure. He's an insane product owner and solutions architect.

Difference Superpower

Delivering the impossible

Rob Leech - Recruitment & Talent Lead

Rob Leech

Strategic Recruitment & Talent Lead

Rob Leech finds talent that make teams work, and dreams happen. He's the man for talent in London.

Difference Superpower

Talent Spotting

How We Collaborate With Clients

Flexablity helps drive creativity it also let's us plugin to your business with a relationship that works for your needs and budgets. Our difference makers collaborate with teams on a fractional leadership, advisory, full time contracting or agency model.

Fractional Leadership

Looking for someone who can help steer the ship around a specific business or technical challenge? We may have the difference maker for you.

Business Advisory

Collaborating directly with leadership we enable teams we advise on everything from business strategy, to hiring and innovation.

Full Time Contracting

Our team can act as full time team members on the ground to deliver, achieve and accelerate your mission. No matter what you are looking to achieve.

Traditional Agency Model

Collaborating on specific what we like to call 'missions' to achieve results looking to deliver a high value outcome or we can be on a traditional retainer.


The Difference Group Logo

The DIfference Group - Strategy consultancy

Working with you to deliver the strategies that help you make a bigger difference by hitting your growth, marketing and sales goals.

Your trusted SEO, Content & media production Difference Makers. Enabling you to get access to trusted and reliable seo and content talent.

Going to market is hard. The KEEPERR method sets down an easy to follow GTM process to achieve and deliver repeatable results no matter your sector.