Who are Our Difference Makers?
Alex Lawford
Founder & Head of Difference
Alex Lawford has a wide depth of experience across strategy, product marketing and sales.
Difference Superpower
Opportunity and Crisis Mapping
Sean Westwood
eCommerce & Marketplaces Lead
Sean Westwood is our designated Aussie. Sean is a marketplaces master supply, demand and ops.
Difference Superpower
Excel Wizardry
Craig Maxwell
Sales Enablement Lead
Craig Maxwell has got the knack of creating tools that scale and run with few to no overheads.
Difference Superpower
Building Tools That Scale
Sangam Panday
Solutions Architecture Lead
Sangam Panday is a cool cat under pressure. He’s an insane product owner and solutions architect.
Difference Superpower
Delivering the impossible
Rob Leech
Recruitment & Talent Lead
Rob Leech finds talent that make teams work, and dreams happen. He’s the man for talent in London.
Difference Superpower
Talent Spotting