Difference SEO Blog

What Is SERP in SEO

By Alex Lawford on 18th March 2023

Within this article we’ll share what is SERP in SEO. Introducing you to SERP, and sharing how you can take advantage of SERP in your SEO strategy.
Marketing Fractional Leadership

By Alex Lawford on 3rd March 2023

Marketing fractional leaders provide strategic guidance and tactical execution for strategy, SEO, content marketing, lead generation and more.
optimise landing pages in 13 steps

By Alex Lawford on 13th January 2023

Optimise landing pages with this step by step guide that will enable you to create build convert and optimise landing pages that increase Paid SEM ROI.
404 + Redirects What Are They

By Alex Lawford on 11th January 2023

When it comes to managing website content and user experience, redirects and 404 pages are crucial elements that play a vital role for marketers and website manager, especially when websites are in transition. But have you ever wondered about how website redirects and 404 pages differ from one another?
Enterprising Gen Z

By Alex Lawford on 4th August 2022

TDG founder Alex Lawford gets interviewed on The Enterprising Gen Z podcast. Discussing entrepreneurs, SEO, sales enablement and founder tips.
Why Don't Journalists Add Links To My Website?

By Alex Lawford on 3rd October 2021

We often get asked at The Difference, can you guarantee coverage with links? The short answer is no. But we help increase the likelihood of securing that all important backlink.

By Alex Lawford on 12th August 2021

What is the difference between SEO and SEM? Appearing as high as you can on search engine rankings has never been more critical.

What The Difference Group Delivers

Collaborating with ambitious, hungry and fast paced clients; The Difference deploys difference makers into your business to unlock hidden value for founders, investors, customers, prospects and wider stakeholders.

Enabling scale through the creation, development and iteration of strategies that match short, medium and longterm goals and aspirations.

GTM Planning

Product Strategy

Marketing Strategy

PR & Comms Strategy

Create marketing campaigns that hit the mark. Find new markets, customers and audiences. Building meaningful product experiences that ensure success.

PR Agency

CRO Agency

Having a sales team is great. But having a high-performing sales team is better. Unlock sales excellence within each individual contributor.

Sales Onboarding

Cadence Planning

Sales Playbooks

CRM Integration & Implementation

Can I work with The Difference Group?

We’re not restricted to just the UK, nor is our expertise confined to just one industry. No matter what your needs are, we can help you reach your audiences, no matter where they might be. We know how to plan and execute marketing campaigns, help sales teams hit target and bring in all important leads.

How long has The Difference Group been AN Agency FOr?

A new player in the industry, The Difference Group was founded in 2020 with a very clear mission and even clearer values. We wanted to create a company that could compete with the industry’s giants, but we knew that we wouldn’t be able to do that with the same old solutions. We’ve created a highly flexible solution for clients to take advantage of the strategy, sales and marketing knowledge locked in our team.

What makes us different from Other marketing agencies?

Our core values make us different. Our aim is to embed ourselves into your team, understand your business and the biggest challenges that you need help solving. We look to solve the biggest challenges that represent a massive difference to your objectives and your bottom line.

How Long are partnerships?

Over the past 12 months we’ve had 100% retention rate of out clients. The Difference standard terms are 3-6 months, this ensures we have enough time to deliver the best results by creating an account plan that’s focused on your objectives and that’s 100% personalised around your and your teams’ specific needs.