The Difference Group - Privacy Policy

INtroduction

Welcome to The Difference Group. This Cookies and Privacy Policy ("Policy") explains how we collect, use, and disclose information about you when you visit our website and use our services. This Policy is in compliance with the General Data Protection Regulation (GDPR) as applicable in the United Kingdom.

INformation We Collect

We may collect various types of information when you interact with our website and services, including:

• Personal Information: This includes information that can identify you personally, such as your name, email address, contact details, and any other information you provide voluntarily.
• Non-Personal Information: This includes data that does not personally identify you but is collected to analyze website usage and improve our services. This may include your device's IP address, browser type, operating system, and other technical information.
• Cookies and Similar Technologies: We use cookies and similar technologies, such as Google Analytics, LuckyOrange, Hubspot, and Jetpack, to gather information about your interactions with our website. These technologies help us track website usage, improve user experience, and understand how visitors navigate and use our website.

How We Share Your Information

We may share your information with third parties in the following circumstances:

• We may share your information with third parties in the following circumstances:
• a. Service Providers: We may share your information with trusted service providers who assist us in delivering our services and support our website's functionality.
• b. Legal Compliance: We may disclose your information if required by law or in response to a valid request, such as a court order or government investigation.
• c. Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred to the acquiring entity.

Cookies & Similar Technologies

Cookies and similar technologies are used on our website for various purposes, including:

• a. Essential Cookies: These cookies are necessary for the proper functioning of our website and cannot be disabled.
• b. Analytical Cookies: We use analytical cookies to gather information about website usage, which helps us improve our services and user experience.
• c. Marketing Cookies: These cookies are used to deliver personalized advertisements and promotional content based on your interests.

You have the option to control and manage cookies through your browser settings. For more information on how to do this, please refer to the help section of your browser.

Your Rights & Choices

Under the GDPR, you have certain rights regarding your personal information. These rights include:

• Access: You have the right to access the personal information we hold about you.
• Rectification: You can request corrections to inaccurate or incomplete personal information we have about you.
• Erasure: You have the right to request the deletion of your personal information under certain circumstances.
• Restriction: You can request the restriction of the processing of your personal information under certain conditions.
• Objection: You have the right to object to the processing of your personal information in certain situations.
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Data Retention

We will retain your personal information only for as long as necessary to fulfill the purposes outlined in this Policy, unless a longer retention period is required or permitted by law.

Contact

If you have any questions or concerns about this Policy or our data practices, please contact us at:

alex@difference-group.com

Updates to This Policy

We may update this Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. The updated Policy will be effective upon posting, and the date of the latest revision will be indicated at the beginning of the Policy. Please review this Policy periodically to stay informed of our data practices and how we protect your privacy.