The Difference Group – Privacy Policy

Effective date: 16/03/23

At The Difference Group, we are committed to protecting your privacy and ensuring the security of your personal data. This Privacy & Cookies Policy explains how we collect, use, and disclose your personal information when you visit our website or use our services.


In this Privacy & Cookies Policy, the following terms have the following meanings:

  • “Personal data” means any information that relates to an identified or identifiable natural person.
  • “Processing” means any operation or set of operations which is performed on personal data, such as collection, use, storage, or disclosure.
  • “Data subject” means the natural person to whom the personal data relates.
  • “Controller” means the natural or legal person, public authority, agency, or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.
  • “Processor” means a natural or legal person, public authority, agency, or other body which processes personal data on behalf of the controller.

Information We Collect

When you visit our website or use our services, we may collect the following types of personal data:

  • Contact information, such as your name, email address, phone number, or postal address.
  • Demographic information, such as your age, gender, occupation, or interests.
  • Technical information, such as your IP address, browser type and version, operating system, or device information.
  • Usage information, such as the pages you visit on our website, the time and date of your visit, or the referring URL.

We collect this information in order to:

  • Provide you with our services.
  • Respond to your inquiries or requests.
  • Customise your experience on our website.
  • Analyse and improve our website and services.
  • Comply with legal obligations.


Our website uses cookies to enhance your browsing experience. Cookies are small text files that are stored on your device when you visit our website. They allow us to remember your preferences and provide you with personalised content.

We use the following types of cookies:

  • Strictly necessary cookies: These cookies are necessary for the website to function properly and cannot be disabled. They do not collect any personal data.
  • Performance cookies: These cookies collect information about how you use our website, such as which pages you visit or how long you stay on our website. They do not collect any personal data.
  • Functional cookies: These cookies remember your preferences and provide you with personalised content. They may collect personal data such as your name or email address.
  • Marketing cookies: These cookies track your browsing behaviour and show you personalised advertisements. They may collect personal data such as your IP address or device information.

You can manage your cookie preferences by adjusting the settings in your browser. However, please note that disabling certain cookies may limit your ability to use certain features of our website.

Data Sharing

We may share your personal data with third parties in the following circumstances:

  • With your consent.
  • To comply with legal obligations.
  • To enforce our policies or protect our rights.
  • To provide our services, such as processing your payment or delivering your order.
  • To analyse and improve our website and services, such as with the help of a third-party analytics provider.
  • To fulfil our legitimate interests, such as preventing fraud or ensuring the security of our website and services.

We may share your personal data with the following types of third parties:

  • Service providers, such as payment processors or shipping providers.
  • Analytics providers, such as Google Analytics.
  • Advertising partners, such as Facebook or Google Ads.

Data Retention

We will retain your personal data for as long as necessary to fulfil the purposes for which it was collected unless a longer retention period is required by law. We will also retain and use your personal data to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

When we no longer need your personal data, we will securely dispose of it in accordance with our data retention and disposal policies.

In determining the appropriate retention period for your personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data, and whether we can achieve those purposes through other means.

Please note that we may anonymise your personal data for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

If you have any questions or concerns about our data retention practices, please contact us using the contact details provided in this policy.

What The Difference Group Delivers

Collaborating with ambitious, hungry and fast paced clients; The Difference deploys difference makers into your business to unlock hidden value for founders, investors, customers, prospects and wider stakeholders.

Enabling scale through the creation, development and iteration of strategies that match short, medium and longterm goals and aspirations.

GTM Planning

Product Strategy

Marketing Strategy

PR & Comms Strategy

Create marketing campaigns that hit the mark. Find new markets, customers and audiences. Building meaningful customer experiences.

Having a sales team is great. But having a high-performing sales team is better. Unlock sales excellence within each individual contributor.

Sales Onboarding

Cadence Planning

Sales Playbooks

CRM Integration